Smart CPC Pricing
April 30th 2020
What’s new?
We have added a Smart CPC pricing option for Email Clicks and Tab - Direct Link campaigns. Smart CPC will work in a similar way to the existing Smart CPM option. Users will set the maximum CPC they are willing to pay, and the system will determine the cost based on the minimum price and the top CPC that is running in the target.
What can this new feature do for me?
As an Advertiser, using Smart CPC pricing on Email Clicks and Tab - Direct Link campaigns, will allow you to pay the best possible CPC price for your campaigns.
Details
Smart CPC works in a similar way to Smart CPM, but you are bidding for clicks rather than impressions.
With Smart CPC, you set up the maximum you would pay per click, and the system will determine what you pay depending on the minimum price and the top CPC, just like Smart CPM does.
The system also determines the lowest price you need to pay to get top position, up until your maximum bid price.