RTB Email Clicks

September 16th 2020

What’s new?

RTB Email Clicks

 

We have added support for the Email Clicks ad format on both Open RTB and EXADS RTB.

 

What can this new feature do for me?

As an Advertiser or Publisher, you can now use real-time bidding for Email Clicks.

 

Details

Advertiser:

  • When creating a campaign, if you choose the ad format Email Clicks, you can now select an Exchange campaign, which will allow you to use real-time bidding for Email Clicks campaigns.

 

Publisher:

  • When creating an ad zone, in the New Zone screen, you can now choose the format RTB Email Clicks Supply in the RTB section.