Multi-Format Statistics

What’s new?

 

As a Publisher, if you have set up any Multi-Format ad zones, you will now be able to see data about them in your Statistics tab. You will see data for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New).

 

What can this new feature do for me?

You will now be able to track the performance of your Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them.

 

Details

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Note: In order to see these changes, you will need to have set up at least one Multi-Format ad zone in the Admin Panel.

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Reports

In the Statistics tab, you will see data for Multi-Format ad zones in two reports in the Sites & Zones tab.

 

Ad Zones Report

 

 

The Ad Zones report shows data for all your ad zones, and now includes Multi-Format zones:

• In the Graph Data at the top, you will see a pie chart for all ad zones, including Multi-Format ones.

• In the Table Data you will also see data for all ad zones:

  • In the Multi-Format column (second from the left), you will see 'yes' to indicate that it is a Multi-Format ad zone.

• Clicking on a Multi-Format ad zone in the table data will take you to the Multi-Format Zone Details report (see below) for that Multi-Format ad zone, showing all the individual ad zones contained in it.

• If you filter this report by Zone Type and select a zone type that is used in Multi-Format ad zones (e.g. Banner), you will see data for normal banners and banners used as part of Multi-Format Ad Zones.

 

Multi-Format Zone Details Report (New)

 

This report shows data for Multi-Format ad zones and the individual ad zones that are used in them.

• In the Graph Data at the top, you will see a pie chart for each of your Multi-Format ad zones, broken down by the metric you choose from the drop-down underneath it (e.g. Impressions).

• In the Table Data below, you will see data for each Multi-Format ad zone, and the individual ad zones used in each one.

• If you filter this report by Zone Type and select a zone type used in Multi-Format ad zones (e.g. Banner), you will see data for banners used as part of Multi-Format Ad Zones. Beside each banner zone, you will see which Multi-Format ad zone they are used in.