CPM/CPC Floor Pricing
June 2nd 2020
What’s new?
We have made the floor pricing feature for banner ads available on all ad zone formats (except RTB and Push Notifications). This feature allows Publishers to set a minimum CPM/CPC price that the ad zone will accept for traffic and show either an Alternative HTML or Alternative URL if it is not reached.
What can this new feature do for me?
As a Publisher, you can set a minimum CPM/CPC price depending on which ad zone format you are using. This feature can be useful in various ways: You can use it to ensure that you don't show ads that pay above a minimum amount, or use it when showing your own internal ads.
Details
When setting up any format of ad zone (except for RTB and Push Notification), in the New Zone screen, turn on the Fallback HTML/Fallback URL switch:
- In the Floor CPM/CPC field, set the lowest price which this ad zone will accept for traffic.
- Choose a floor type:
- Soft Floor: The floor is not 100% guaranteed, as campaigns with other pricing models can still be run on this zone, some of which may have an eCPM/eCPC higher than your floor.
- Hard Floor: The floor you set is 100% guaranteed:
- If using CPM, this means that only CPM and Smart CPM campaigns will run on this zone.
- If using CPC, this means that only CPC and Smart CPC campaigns will run on this zone.
- Alternative HTML (when available): Paste in the alternative HTML code that will show if the floor is not met.
- Alternative URL (when available): Paste in the alternative URL that will show if the floor is not met.
Note: For most formats the floor pricing feature will use CPM, but for Email Clicks and Tab - Direct Link the floor pricing will use CPC.
Note: Native ad zones work slightly differently as they contain multiple ads. Their floor CPM will be calculated by taking an average of the CPM for each ad.
Alternative HTML VS. Alternative URL
You will either see the Alternative HTML or the Alternative URL option, depending on which ad zone format you choose:
Web
| Format | Option when floor price not met |
|---|---|
| Banner | Alternative HTML |
| Popunder | Alternative URL |
| Instant Message | Alternative HTML |
| Tab - Direct Link | Alternative URL |
| Sticky Banner | Alternative HTML |
| Billboard Banner | Alternative HTML |
| Email Clicks | Alternative URL |
Video
| Format | Option when floor price not met |
|---|---|
| In-Video Banner (Javascript) | Alternative HTML |
| In-Stream Video (VAST) | Alternative URL |
| In-Video Banner (VAST) | Alternative URL |
| Video Slider | Alternative URL |
Mobile
| Format | Option when floor price not met |
|---|---|
| Mobile Banner | Alternative HTML |
| Mobile Popunder | Alternative URL |
| Mobile Instant Message | Alternative HTML |
| Mobile Interstitial Banner | Alternative HTML |
| Mobile Fullpage Interstitial | Alternative HTML |
Native
| Format | Option when floor price not met |
|---|---|
| Recommendation Widget | Alternative HTML |
| Exit Widget | Alternative HTML |
| Interstitial Widget | Alternative HTML |