August 30th 2023
EXADS has launched a new feature, Ad Refresh. This functionality allows publishers to refresh the ad content on multiple banner ad zones, including Responsive Display Ads, on their website.
What can this new feature do for me?
By enabling Ad Refresh, publishers can serve several ads within the same ad zone, while this ad zone is in the view of the end user. This feature will help publishers to increase their ad inventory while giving advertisers more chances for their ads to be seen and clicked on.
The refresh rate can be set for 30, 60, 90 or 120 seconds, and according to the IAB standards. To enable Ad Refresh on the ad zones available, simply select the Ad Refresh Rate you want from the dropdown menu. The zone will refresh to a maximum of 10 times.
Note: The default setting for Ad Refresh Rate is “No Refresh”.