What's new ?
Adhering to the IAB Transparency and Consent Framework (TCF) v2.0 is crucial for Ad Servers, Publishers and other Ad Tech Vendors who are looking to be fully compliant with GDPR, as well as keeping up to date with evolving guidance and legislation. The framework provides guidelines for Consent Management Platforms (CMPs) to inform website visitors as to the purposes for which data is being collected, how it will be used and how visitors can give or withhold their consent.
EXADS is fully integrated with the TCF v2.0 framework and our platform is ready to support any Ad Server that is a TCF v2.0 approved vendor and their Publisher clients.
What does this mean for EXADS clients ?
If you are a TCF v2.0 approved vendor, when you serve ads using our Ad Server, you know that you are doing so within the remit of this framework. Where user information can be collected for the purpose of serving ads, analytics, or delivering personalized ads, you know that any Publisher integrated with an IAB TCF v2.0 approved CMP has captured the relevant consent from their end user to serve those ads via our Ad Server accordingly.
If you haven’t already, you can register your Ad Server to become a TCF v2.0 Approved Vendor here https://register.consensu.org/
EXADS Ad Server clients can then provide their TCF Vendor ID to their EXADS representative for enablement. Once enabled TCF registered CMPs will be able to communicate the relevant consents required for their Publishers’ websites.
What does this mean for Publishers ?
Should a Publisher be integrated with a CMP that is IAB TCF v2.0 compliant, and as long as your Ad Server has been enabled for using the TCF v2.0 framework, our platform will work out of the box and provide transparency on all the relevant consent needed from the end user to display ads. To find out whether a third-party CMP provider is TCF v2.0 compliant or not, you can look into the CMP list provided by IAB Europe
Benefits of TCF v2.0 for Ad Servers & Publishers:
- Ability to fully comply with GDPR laws
- Transparency for Publishers and their end users on what cookies are used by their Ad Server for the purposes of ad serving and analytics.
- Better collaboration with data protection bodies and vendors.
- Facilitates integration with TCF Approved Consent Management Platforms for Publishers.