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›January 2022

August 2023

  • Ad Refresh

July 2023

  • Conversion Count and Tracking Window

January 2023

  • BitPay for Publishers

November 2022

  • Auto Recharge with SafeCharge

September 2022

  • Saving Filter Reports on Statistics
  • UnionPay with SafeCharge Integration

August 2022

  • Bidder Improvements for Targeting Zones
  • Notifications System

July 2022

  • Drag, Drop and Expand Dashboards

June 2022

  • Video CTA

May 2022

  • Adding New Dashboards
  • SafeCharge Integration

April 2022

  • Cryptocurrency Payment for Advertisers

February 2022

  • Conversion Tracking Improvements

January 2022

  • IAB TCF v2.0

December 2021

  • Dashboard Custom Title
  • Native Campaigns on Push & In Page Push Notification Ad Zones
  • Save Cards for Card Payments
  • Changes to Media Library Tab

November 2021

  • Auto Recharge for Card Payments
  • Circle Payment

September 2021

  • Account Wide Blocking Of Sites
  • Bidder Improvements

August 2021

  • In-Page Push Notifications Format
  • Frequency Capping - CPC Campaigns
  • Sub ID Targeting and Blocking
  • Event creativeDisplayed for Fullpage Interstitials
  • Site Blocking and Targeting on Campaigns

July 2021

  • Multi-Format Statistics

May 2021

  • Multi-Format Ad Zones

April 2021

  • Asynchronous Tags
  • Dashboard Filters

February 2021

  • New EXADS Status Page

January 2021

  • Outstream Video

September 2020

  • RTB Mobile & Desktop Fullpage Interstitial
  • RTB Email Clicks

August 2020

  • Heavy Banner Limits

July 2020

  • Ad Formats Cleanup
  • Desktop Fullpage Interstitial

June 2020

  • Native Ads Changes
  • New Dashboard Dimensions
  • Google Compliance Changes
  • Archiving Variations
  • Dashboard - New Combo Chart
  • New Languages Available
  • CPM/CPC Floor Pricing

May 2020

  • Heavy Banner Limits
  • Media Library Videos
  • Video Slider Density
  • New Push Notifications Format
  • Dashboard Customization

April 2020

  • Smart CPC Pricing
  • Mobile Fullpage Interstitial - Clicks

March 2020

  • Creatives Optimization
  • Mobile Fullpage Interstitial - Chrome
  • Hour/Day Intervals tab

February 2020

  • Mobile Fullpage Interstitial
  • Major Improvements to the Campaign Flow
  • Chrome Enabled Switch

January 2020

  • RTB Wins Notice
  • New Daily Impressions Delivery Mode
  • Copy Visible Data

Older Posts

  • Ad Format & Zone Type Stats
  • New VR Detection Feature
  • Improved Browser Detection
  • The Media Library Tab
  • Dynamic Tokens in Native Ads
  • Bulk Update
  • Improved Device and OS detection
  • New Distribution Algorithms
  • RTB Direct Link
  • New UI Changes

IAB TCF v2.0

January 2022

What's new ?

Adhering to the IAB Transparency and Consent Framework (TCF) v2.0 is crucial for Ad Servers, Publishers and other Ad Tech Vendors who are looking to be fully compliant with GDPR, as well as keeping up to date with evolving guidance and legislation. The framework provides guidelines for Consent Management Platforms (CMPs) to inform website visitors as to the purposes for which data is being collected, how it will be used and how visitors can give or withhold their consent.

EXADS is fully integrated with the TCF v2.0 framework and our platform is ready to support any Ad Server that is a TCF v2.0 approved vendor and their Publisher clients.

 

What does this mean for EXADS clients ?

If you are a TCF v2.0 approved vendor, when you serve ads using our Ad Server, you know that you are doing so within the remit of this framework. Where user information can be collected for the purpose of serving ads, analytics, or delivering personalized ads, you know that any Publisher integrated with an IAB TCF v2.0 approved CMP has captured the relevant consent from their end user to serve those ads via our Ad Server accordingly.

If you haven’t already, you can register your Ad Server to become a TCF v2.0 Approved Vendor here https://register.consensu.org/

EXADS Ad Server clients can then provide their TCF Vendor ID to their EXADS representative for enablement. Once enabled TCF registered CMPs will be able to communicate the relevant consents required for their Publishers’ websites.

 

What does this mean for Publishers ?

Should a Publisher be integrated with a CMP that is IAB TCF v2.0 compliant, and as long as your Ad Server has been enabled for using the TCF v2.0 framework, our platform will work out of the box and provide transparency on all the relevant consent needed from the end user to display ads. To find out whether a third-party CMP provider is TCF v2.0 compliant or not, you can look into the CMP list provided by IAB Europe

 

Benefits of TCF v2.0 for Ad Servers & Publishers:

  • Ability to fully comply with GDPR laws
  • Transparency for Publishers and their end users on what cookies are used by their Ad Server for the purposes of ad serving and analytics.
  • Better collaboration with data protection bodies and vendors.
  • Facilitates integration with TCF Approved Consent Management Platforms for Publishers.

 

← Conversion Tracking ImprovementsDashboard Custom Title →
  • What's new ?
  • What does this mean for EXADS clients ?
  • What does this mean for Publishers ?
    • Benefits of TCF v2.0 for Ad Servers & Publishers:
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