Documentation

Documentation

  • General
  • Advertisers
  • Publishers
  • RTB
  • API
  • News

›Advertisers

Advertisers

  • Advertisers RTB Overview
  • Open RTB

    • Open RTB Integration
    • Open RTB Bid Request
    • Open RTB Bid Response

    EXADS RTB

    • EXADS RTB Integration
    • EXADS RTB Bid Request
    • EXADS RTB Bid Response

Publishers

  • Publishers RTB Overview
  • Open RTB

    • Open RTB Integration
    • Open RTB Bid Request
    • Open RTB Bid Response

    EXADS RTB

    • EXADS RTB Integration
    • EXADS RTB Bid Request
    • EXADS RTB Bid Response

IP Networks

  • IP Networks

EXADS RTB for Advertisers

  This documentation explains how advertisers can integrate their platforms with EXADS.

Bid Request/Response Specifications

  • EXADS RTB Bid Request Specifications
  • EXADS RTB Bid Response Specifications

Requirements

  • We allow one bid per request only.
  • Supported pricing models:
    • Banner, Popunder Ads: CPM.
    • Push Notification Ads: CPM or CPC.*
  • The currency of the bid price will be the currency of your EXADS account (EUR or USD).
  • The advertiser will need to provide a valid RTB URL, this can have any GET params that might be needed by the endpoint and must be able to receive our bid either through GET or POST.

* Pricing model to be defined in bid response.  

Supported ad types

  • Banner: Image
  • Direct Link
  • Email Clicks
  • Popunder
  • Push Notifications: 720 x 480 and 192 x 192  

Best Practices

  • One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as 'Keep-Alive'. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
  • The EXADS RTB specifications do not cover security other than recommending plain HTTP for performance reasons. If you need to authorize EXADS JSON/XML requests, you may whitelist IP Networks.  
← Open RTB Bid Response SpecificationsEXADS RTB Bid Request Specifications →
  • Bid Request/Response Specifications
  • Requirements
  • Supported ad types
  • Best Practices
Documentation
Community
Github
Useful Links
EXADS
Copyright © 2021 EXADS