Open RTB 2.5 Bid Response
The response for a bid request will have the following structure:
Bid Response Object
| Attribute | Required? | Description |
|---|---|---|
| id | Yes | ID of the bid request (string) |
| seatbid | Yes | Collection of bids made by the bidder on behalf of a specific seat. |
seatbid
| Attribute | Required? | Description |
|---|---|---|
| bid | Yes | ID of the impression object to which this bid applies (string) |
seatbid.bid
| Attribute | Required? | Description |
|---|---|---|
| id | Yes | ID for the bid object chosen by the bidder (string) |
| impid | Yes | ID of the impression object to which this bid applies (string) |
| price | Yes | Bid price in CPM or CPC (float) |
| adm | Yes | EXADS XML/JSON Ad Markup (string) |
| nurl | Yes* | Win notification URL, it is recommended to use HTTP over HTTPS for nurl (string) |
| iurl | No | Sample image URL (string) |
| cid | No | Campaign ID to assist with ad quality checking (string) |
| crid | No | Creative ID to assist with ad quality checking (string) |
| adid | No | Ad ID to assist with ad quality checking (same as crid) (string) |
| adomain | No | Advertiser domain, or exchange domain (array of strings) |
| cat | Yes | IAB content categories of the creative (string array) |
| w | No | Width of creative (integer) |
| h | No | Height of creative (integer) |
| ext | No | EXADS specific extension (object) |
Note: The nURL must be notified in order to ensure campaign capping and avoid getting the same response every time.
seatbid.bid.ext
| Attribute | Required? | Description |
|---|---|---|
| btype | Recommended | Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). |
JSON Examples
Banner: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "1737294d31e606ef366cbf9fd30ca409c8819978",
"impid": "974090632",
"price": 0.55,
"adm": "<EXADS_XML_OR_JSON_OR_HTML_AD_MARKUP>",
"ext": {
"btype": 1
},
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"iurl": "https://static.ad-network.com/library/32167/image.jpg",
"cid": "123456",
"crid": "22334455",
"adid": "22334455",
"adomain": [
"www.advertiser-domain.com"
],
"w" : 300,
"h" : 250
}
]
}
]
}
Full Page Interstitial: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "6cf48ee722a1a7b27f954fc87c6bd5dc7fcef269",
"impid": "974090632",
"price": 0.05,
"adm": "<URL_AD_MARKUP>",
"ext": {
"btype": 1
},
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"iurl": "https://static.ad-network.com/library/32167/image.jpg",
"cid": "7562017",
"crid": "195600_115116297",
"adid": "115116297",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 1600,
"h": 900,
"attr": []
}
]
}
],
"bidid": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"cur": "EUR"
}
Email Clicks: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
"impid": "974090632",
"price": 0.07,
"adm": "<URL_AD_MARKUP>",
"ext": {
"btype": 2
},
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 0,
"h": 0,
"attr": []
}
]
}
]
}
Popunder: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "12ab3d",
"impid": "974090632",
"price": 0.55,
"adm": "<URL_AD_MARKUP>",
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"ext": {
"btype": 1
},
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 0,
"h": 0,
"attr": []
}
]
}
]
}
Direct Links: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "9093b7bc2715a39446fe380ecb63a45a96485cd8",
"impid": "974090632",
"price": 0.07,
"adm": "<URL_AD_MARKUP>",
"ext": {
"btype": 2
},
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 0,
"h": 0,
"attr": []
}
]
}
]
}
Native: JSON
{
"id": "7a452540-c8c9-43ca-9d30-ab9d8bfd17a4",
"seatbid":
[
{
"bid":
[
{
"id": "4fab7972833e2aaf53a828b1408fc104293734e3",
"impid": "2d099176-9feb-44e9-85f9-f385b34123a1",
"price": 0.0025,
"adm": "<EXADS_JSON_AD_MARKUP>",
"ext": { "btype": 1 },
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 300,
"h": 300,
"attr": []
}
]
}
]
}
Push Notifications: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "4fab7972833e2aaf53a828b1408fc104293734e3",
"impid": "90180978",
"price": 0.0025,
"adm": "<EXADS_JSON_AD_MARKUP>",
"ext": { "btype": 1 },
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 192,
"h": 192,
"attr": []
}
]
}
]
}
In-Page Push Notifications: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [
{
"bid": [
{
"id": "4fab7972833e2aaf53a828b1408fc104293734e3",
"impid": "90180978",
"price": 0.0025,
"adm": "<EXADS_JSON_AD_MARKUP>",
"ext": { "btype": 1 },
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"cid": "123456",
"crid": "22334455",
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 720,
"h": 480,
"attr": []
}
]
}
]
}
In-Stream Video, Outstream Video, Video Slider: JSON
{
"id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
"seatbid": [{
"bid": [{
"id": "12ab3d",
"impid": "974090632",
"price": 0.55,
"adm": "<EXADS_XML_AD_MARKUP>",
"nurl": "http://rtb.ad-network.com/not.php?zid=5838869&data=TVRjMk9UWXhOVEkxTlh4all6UXla...U3Nw--",
"iurl": "https://static.ad-network.com/library/32167/80148f198460de34f50e0a19333b8cabebbd5c0d.mp4",
"cid" : "123456",
"crid" : "22334455",
"ext": {
"btype": 1
},
"adid": "126544225",
"cat": [],
"adomain": [
"www.advertiser-domain.com"
],
"w": 0,
"h": 0,
"attr": []
}]
}]
}
ADM Examples
Banner: HTML (a tag)
<a href=\"https:\/\/s.ad-network.com\/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https:\/\/s.ad-network.com\/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><img width=\"300\" height=\"250\" src=\"https:\/\/static.ad-network.com\/library\/432437\/c506e8224d74d30b946f3398fe7bf9f90a9bf5ec.jpg\" border=\"0px\" style=\"\"><\/a><img src=\"https:\/\/s.ad-network.com\/cimp.php?data=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\" width=\"1\" height=\"1\" border=\"0\" \/>
Full Page Interstitial
https://s.ad-network.com/fpi-render.php?data=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&cb=e2e_6846ee2e491844.83333767
Email Clicks
https://s.ad-network.com/click.php?d=H4sIAAAAAAAAA1WQu27DMAxFfyVL...VoGkXtTYp
Popunder
https://s.ad-network.com/cimp.php?data=TVRjMk9UWXhPRE0zTjN3NE5UVTJObUprWlRoalpHWTN...OWU5YTg1
Direct Links
https://s.ad-network.com/click.php?d=H4sIAAAAAAAAA1WQu27DMAxFfyVL...VoGkXtTYp
Native Ads: JSON
For native ads the adm parameter should contain a JSON encoded stsring like this:
{
"native": {
"link": { "url": "https://s.ad-network.com/click.php?d=H4sIAAAAAAAAA1VQOW7DMBD8ihu3wh68VLpJ...qACaqb6E.TqO0AQAA" },
"eventtrackers": [
{
"event": 1,
"method": 1,
"url": "https://s.ad-network.com/cimp.php?data=TVRjMk9UWXhPRGN3TVh4bFl6WTJaVFUyTURBek56WT...mM1Mjk5MWI4ZmM0YjQ-"
}
],
"assets": [
{ "id": 1, "title": { "text": "Ad Title" } },
{ "id": 2, "data": { "value": "Ad description" } },
{ "id": 3, "img": { "url": "https://static.ad-network.com/library/32167/image.jpg" } }
]
}
}
Push Notifications / In-Page Push Notifications: JSON
For Push Notification ads the adm parameter will contain a JSON encoded string like the following (note that we use the 'native' object to implement push notification ads). Width and height depend on the width and height coming from request. Currently supported dimensions are 192x192 and 720x480. One image asset per notification.
{
"native": {
"link": {
"url": "https://s.ad-network.com/click.php?d=H4sIAAAAAAAAA1VQOW7DMBD8ihu3wh68VLpJ...qACaqb6E.TqO0AQAA"
},
"assets": [
{
"id": 1,
"required": 1,
"img": {
"url": "https://static.ad-network.com/library/32167/image.jpg",
"w": 192,
"h": 192
}
},
{
"id": 2,
"title": {
"text": "Ad Title"
}
},
{
"id": 3,
"data": {
"type": 2,
"value": "Ad description"
}
}
],
"imptrackers": [
"https://s.ad-network.com/cimp.php?data=TVRjMk9UWXhPRGN3TVh4bFl6WTJaVFUyTURBek56WT...mM1Mjk5MWI4ZmM0YjQ-"
]
}
}
In-Stream Video, Outstream Video, Video Slider: XML
Note: See VAST Tag related documentation.
<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
<Ad id="4440141">
<InLine>
<AdSystem>www.ad-system.com</AdSystem>
<AdTitle/>
<Impression id="exotr">
<![CDATA[https://s.ad-network.com/vregister.php?a=vimp&tracking_event=impression&idzone=4286963&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw1uXuNWVwTSr1wSOZ64G22K2GnJa3Kc.GuBtpimmByleqaylpzPhrlmqapgnrz4a4JWpnpYK5l5Jm3M.GutyqteSZtzPhrpcegmlXecmlYkcXgbz4a56Zr8F6q2K7Ks9vHXA3OxTXK5Tnw1tQV4LvOTSsSOLwN58NcrlbDVkFeC89M1.C9eE7meuVythqyCvBeema_BdtypqmCeuCaXPWw2zHM1Eva5TnrgknpcqqgmlXYjjXgltYjgbXpcYqmlqz4a6rGeWfDXVYzzz4a6mqYJ6168J3M9dTVME9a8rEjmeupqmCete1ynPWzTNdU5Sva5Tnw12058NcEtblMrEefDXZU5Su0xPPBK9nw12VOUrtMTzwSvLu0uUWOStYZ8NdtlkDefHty49fPXn269uXnl08c.vTtwY7.ejnXl5Y5cNdcEjlVbEk.fHty49fPXn2662ppooHGppanJa8.M]]>
</Impression>
<Error>
<![CDATA[https://s.ad-network.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=4286963&dg=4440141-53781245-2-0-0-InLine]]>
</Error>
<Creatives>
<Creative sequence="1" id="53781245">
<Linear>
<Duration>00:00:14.40</Duration>
<TrackingEvents>
<Tracking id="prog_1" event="progress" offset="00:00:10.000">
<![CDATA[https://s.ad-network.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=4286963&2027add921916df3805db53a7c6af183=tsVuZ8uHLjt4ddvLjq4d_XDz65dddlTlK8E.etqayWunDNRRTXA3GxK9Yw85nw11QVuLvzVVysSOZyzSsSObmppNcDbDdrlNcFTlOfDXA3PYzHBU.5Tnw1wN1QVuZ8NcDeM0rmfDXA20xW49NThnw1wNtMSTsQPS58NcDdrFMDFcE0ufDXA3NVnw1wNs0zXVOU58NcDbblsDTmfDXA20xTTA5Tnw1wNwVT58NdVjOfDXaxHY5nw1z2MxwVPuUr0sVuZ8Nc9jMcFT7lK7VlNLkrWGaJ4GtpiSdiB6VdqymlyVrDNE8DW5e0.xK84vXMvPYzHBU.5Tnx1uXtPsSvOL1zLyuV3TUxZ8dbDa9eE7mfDW7NTIxXnrgblcrumpiz462prJa6cF5qYHoJWI81FFNb9dc6967s1NzFLbja7s1OeuBuemZuxqtdpitx6anDPhrnpgagleXkmbcjz4a36656s.GupqlxyVelyqaOyuCaXPXZU5SvA3nw12UxrvsVP564JJ6XKqoJpV6q2K7Ks.GuCSelyqqCaVeCW1iOBtelxiqaXPhrpcdcpcpXqgrcXfmqrlYkcz1sNsxzNRZ8NcDczrrlOfDXA3GxK3BK8vOw85nw12wNuTLuWuS1563KaZqWpm3M9cDbbFbDTktblOfDXA20xTTA5SvVNZS05nw1yzVNUwT158NcErUz0sFcy8kzbmfDXW5VWvJM25nw10uPQTSrvOTSsSOLwN58Nc9M1.C9VbFdlWe3jrgbnYprlcpz4a2oK8F3nJpWJHF4G8.GuVythqyCvBeema_BevCdzPXK5Ww1ZBXgvPTNfgu25U1TBPXBNLnrYbZjmaiXtcpz1wST0uVVQTSrsRxrwS2sRwNr0uMVTS1Z8NdVjPLPhrqsZ558NdTVME9a9eE7meupqmCeteViRzPXU1TBPWva5TnrZpmuqcpXtcpz4a7ac.GuCWtymViPPhrtssgbz49uXHr568.3Xt568effp579uDHfz0c68vHft111wSOVVsST58e3Lj189efbrrammigcamlqclrz4w]]>
</Tracking>
</TrackingEvents>
<VideoClicks>
<ClickThrough>
<![CDATA[https://s.ad-network.com/click.php?data=H4sIAAAAAAAAA0VPOWrEQBD8ipJNhz7nCJ04ceA3jEcaVljHosNg04_3rByY6oKGKqq6RQRQ0NDux_HYb_xyo9c2X3lz_bAf45KPcV3cuU2urLMZEjW3J9Sk7NV.hm195O3zUhGckAOHphwikqgJRZ88myKatSIyVIMGe5aaBk1UmbnGFNmBsMbQ4imSoIJ_er1qLNLXD04ackqiUXzhUhgRayktB2wfj6Ff5zwu1yVwoZvG2p74nobufs7ruXV2mf9hjQx27fonSeP7m8WUGfoiFWqh7OsQasA4RCYMgDH9Aqi26WQ6AQAA]]>
</ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" type="video/mp4">
<![CDATA[https://static.ad-network.com/library/195600/5b7d9ad16e4b86ba8695f867e9a8464fc4444943.mp4]]>
</MediaFile>
</MediaFiles>
<Icons>
<Icon>
<IconClicks>
<IconClickThrough>var.destination.url.com</IconClickThrough>
</IconClicks>
</Icon>
</Icons>
</Linear>
</Creative>
</Creatives>
<Extensions>
<Extension>
<TitleCTA>
<MobileText>View More</MobileText>
<PCText>View More</PCText>
<DisplayUrl><![CDATA[]]></DisplayUrl>
<Tracking><![CDATA[https://s.ad-network.com/click.php?data=H4sIAAAAAAAAA0...-]]></Tracking>
</TitleCTA>
</Extension>
</Extensions>
</InLine>
</Ad>
</VAST>
No Bid Response
To answer a bid request without making an actual bid, an HTTP response code 204 "No Content" will be sent.
Win Notification
When the parameter Bid Response Object -> Seat Bid Object -> Bid Object -> nurl is in the bid response, a GET request must be performed to such URL.