MCP Server · Documentation

The MCP Server is an optional add-on for your EXADS powered platform. It lets your advertisers and publishers connect AI assistants such as Claude, ChatGPT, Cursor, or any custom agent directly to their account on your platform through the Model Context Protocol (MCP). Once connected, they can ask questions about their performance in plain language and get instant answers, without writing any code or building custom integrations.

Because EXADS is a white-label platform, the MCP Server runs entirely under your own brand and domain. Your users authorise access against your own admin panel, and EXADS is never exposed to the end user, the experience is fully yours.

By default, this feature is turned off on all networks. Please contact your EXADS representative to enable the MCP Server for your network.

The MCP Server is being actively developed. At the moment it provides read-only access to both advertiser and publisher statistics. Advertiser and publisher accounts can each query their own performance data in natural language. Here is what is coming next.

Phase 2 - Read operations (Q2 2026). Access campaign, site, and zone configurations and other account data. This will allow questions like How many active campaigns do I have? or Show me the targeting settings for campaign X.

Phase 3 - Write operations (Q3 2026). Create, update, and manage campaigns, sites, and zones directly through the AI assistant. This enables workflows like pausing underperforming campaigns, adjusting bids, or updating targeting, all through natural-language commands, with confirmation prompts before any change is applied.