EXADS RTB Integration for Publishers
This documentation explains how partners can integrate their platforms with EXADS using the EXADS template to sell their traffic.
Bid Request/Response Specifications
Requirements
- We allow one bid per request only.
- The bid price can be either CPM or CPC-based on exchange configuration
- The currency of the bid price will be the currency of your EXADS account (EUR or USD)
Supported ad types
- Banner: Image
- Direct Link
- Email Clicks
- Popunder
- Push Notifications: 720 x 480 and 192 x 192
Best Practices
- One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as 'Keep-Alive'. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
- The EXADS RTB specifications do not cover security other than recommending plain HTTP for performance reasons.