EXADS RTB Bid Response Specifications

Note: The EXADS RTB Bid Response is done using JSON and XML.

The response for a bid request will have the following structure:

Bid Response Object

Attribute	Description
id	ID of the impression object to which this bid applies (string)
imgUrl	Image url (only for type banner) (string)
iconUrl	Icon url (only for type push_notification and must be of requested dimensions) (string)
clickUrl	Forward url when campaign is clicked (for type banner or push_notification) (string)
nUrl	Win notification URL (string)
url	Forward url when campaign is clicked (only for type popunder) (string)
title	Title of the ad (only for type push_notification) (string)
description	Description of the ad (only for type push_notification) (string)
value	Bid price in CPM (float)
btype	Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). Note: When response is for an Email Clicks zone request, 1 = Smart CPC.

* Push Notification ad format may receive bids with the CPC pricing model. Direct Link format may also when used for Email Click zone requests.

Bid Response in JSON

Banner: JSON

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "imgUrl" : "http://mysite.com/images/myad.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 1,
        "value" : 12.34
    }
}

Direct Link: JSON

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 2,
        "value" : 0
    }
}

Email Clicks: JSON

{
    "bid": {
        "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "clickUrl": "http://mysite.com/landingpages/mypage?el={email_encoded}",
        "value": 0.07,
        "btype": 2,
        "nUrl": "https://mysite.com/my_notification_url"
    }
}

Popunder: JSON

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "btype": 1,
        "value" : 21.13
    }
}

Push Notifications: JSON

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "iconUrl" : "http://mysite.com/images/myadicon.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "nUrl": "http://network-domain.com/win-notification",
        "title": "My Ad Title",
        "description": "My Ad Description Text",
        "btype": 2,
        "value" : 0.13
    }
}

In-Page Push Notifications: JSON

{
    "bid": {
        "id": "5c2e180f3a1371d9256f6616c6792fb2c7a64772",
        "value": 0.0035000000000000005,
        "clickUrl": "http://mysite.com/landingpages/mypage",
        "imgUrl": "http://mysite.com/images/myad.jpg",
        "title": "Title",
        "description": "Description",
        "btype": 1,
        "nUrl": "http://network-domain.com/win-notification"
    }
}

Bid Response in XML

Banner: XML

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <btype>1</btype>
        <value>12.34</value>
    </bid>
</result>

Direct Link: XML

<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <value><![CDATA[0]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
    </bid>
</result>

Email Clicks: XML

<?xml version="1.0"?>
<result>
    <bid>
        <id>
            <![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]>
        </id>
        <clickUrl>
            <clickUrl><![CDATA[http://mysite.com/landingpages/mypage?el={email_encoded}]]></clickUrl>
        </clickUrl>
        <value>
            <![CDATA[0.07]]>
        </value>
        <btype>
            <![CDATA[2]]>
        </btype>
        <nUrl>
            <![CDATA[https://mysite.com/my_notification_url]]>
        </nUrl>
    </bid>
</result>

Popunder Ads: XML

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <btype>1</btype>
        <value>21.13</value>
    </bid>
</result>

Push Notifications: XML

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <iconUrl><![CDATA[http://mysite.com/images/myad.jpg]]></iconUrl>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <title>My Ad Title</title>
        <description>My Ad Description Text</description>
        <btype>2</btype>
        <value>0.13</value>
    </bid>
</result>

No Bid Response

To answer a bid request without making an actual bid, an HTTP response code 204 "No Content" will be sent.

Win Notification

When the parameter Bid Response Object -> nUrl is in the bid response, a GET request must be performed to such URL.

Documentation

Open RTB

EXADS RTB