EXADS RTB Bid Request Specifications

Note: The EXADS RTB Bid Request is done using JSON for POST and a URL for GET.

Bid Request Headers

EXADS RTB Version HTTP Header: x-exadsrtb-version: 1.0
Keep-Alive HTTP Header: Connection: Keep-Alive
Content JSON: Content-Type: application/json
Data Encoding Header: Accept-Encoding

Bid Request Object

We allow two HTTP methods for requests: POST and GET.

When requesting bids for a specific context, the platform will perform an HTTP request with a timeout of 300ms. It will send the following object encoded as JSON in the request body as POST and can also send the same parameters through GET:

Attribute	Description
id	Unique bid request ID (string)*
ip	IP address of the user (string)*
language	Browser language using ISO-639-1-alpha-2 (string)*
remote_addr	Main IP address of the user (string)
x_forwarded_for	X-FORWARDED-FOR IP address of the user or empty if not set (string)
type	Request type. Can be "banner", "popunder" or "push_notification" (string)*
ua	Browser user agent (string)*
url	Full URL of the page where the ad will be shown (string)*
user_id	Unique user ID (string)*
export	Response type. Can be "json" or "xml" (string)*
keyword	keyword (string)
size	Publisher ad type size (string)**
sub	The sub will be an integer number representing the ID of the zone where the request was originated from

* mandatory fields
** mandatory only for type banner

Bid request POST: JSON

Note: EXADS POST Bid requests are done using JSON only, so there are no XML examples below.

Banner: JSON

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "banner",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "Lifestyle",
    "size": "300x250",
    "sub": 445566
}

Popunder: JSON

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "popunder",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "Lifestyle",
    "sub": 445566
}

Push Notifications 720x480: JSON

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "Lifestyle",
    "size": "720x480",
    "sub": 445566
}

Push Notifications 192 x 192: JSON

Here size parameter may be omitted. It will just be assumed as 192x192 by default for backwards compatibility.

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "ip": "131.34.123.159",
    "language": "en",
    "type": "push_notification",
    "remote_addr": "131.34.123.159",
    "x_forwarded_for": "120.52.73.97",
    "ua": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36",
    "url": "https://sitedomain.com/page",
    "user_id": "57592f333f8983.043587162282415065",
    "export": "json",
    "keyword": "Lifestyle",
    "size": "192x192",
    "sub": 445566
}

Bid Request GET: URL

Banner: URL

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id={imp_id}&url={url}&ua={user_agent}&ip={user_ip}&remote_addr={user_remote_addr_ip}&x_forwarded_for={user_x_forwarded_for_ip}&keyword={keyword}&language={language}&user_id={user_id}&sub={sub}&export=json&type=banner&size={format}

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=banner&remote_addr=131.34.123.159&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&export=json&keyword=Lifestyle&size=300x250

Direct Link: URL

https://rtb.{networkdomain}/rtb.php?idzone=3206099&fid=326d931254f7552d8f3b80cf34e9e09a2924867c&id={imp_id}&url={url}&ua={user_agent}&ip={user_ip}&remote_addr={user_remote_addr_ip}&x_forwarded_for={user_x_forwarded_for_ip}&keyword={keyword}&language={language}&user_id={user_id}&sub={sub}&export=json&type=direct_link&el={email_encoded}

http://rtb.{networkdomain}/rtb.php?idzone=3206099&fid=326d931254f7552d8f3b80cf34e9e09a2924867c&ua=Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36&ip=131.34.123.159&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&type=direct_link&keyword=1&export=xml&el=dGVzdGVAZW1haWwuY29t

Email Clicks: URL

https://rtb.{networkdomain}/rtb.php?idzone=3945011&fid=94b2faee46aa326369b626ef753083231b3c8e6c&id={imp_id}&url={url}&ua={user_agent}&ip={user_ip}&remote_addr={user_remote_addr_ip}&x_forwarded_for={user_x_forwarded_for_ip}&keyword={keyword}&language={language}&user_id={user_id}&sub={sub}&export=json&type=email_click&el={email_encoded}

https://syndication.exads.rocks/rtb.php?idzone=3945011&fid=94b2faee46aa326369b626ef753083231b3c8e6c&ua=Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/66.0.3359.139 Safari/537.36&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&type=email_click&keyword=1&export=xml&ip=192.168.1.70&el=dGVzdGVAZW1haWwuY29t

Popunder: URL

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id={imp_id}&url={url}&ua={user_agent}&ip={user_ip}&remote_addr={user_remote_addr_ip}&x_forwarded_for={user_x_forwarded_for_ip}&keyword={keyword}&language={language}&user_id={user_id}&sub={sub}&export=json&type=popunder

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=popunder&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&export=json&keyword=Lifestyle

Push Notifications - 720 x 480: URL

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id={imp_id}&url={url}&ua={user_agent}&ip={user_ip}&remote_addr={user_remote_addr_ip}&x_forwarded_for={user_x_forwarded_for_ip}&keyword={keyword}&language={language}&user_id={user_id}&sub={sub}&export=json&type=push_notification&size={format}

https://rtb.{networkdomain}/rtb.php?idzone=2999625&fid=bc64cd7206ae2b2d4346f73629595660d3d117ac&id=d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa&ip=131.34.123.159&language=en&type=push_notification&remote_addr=131.34.123.159&x_forwarded_for=120.52.73.97&ua=Mozilla/5.0%20(X11;%20Linux%20x86_64)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/66.0.3359.139%20Safari/537.36&url=https://sitedomain.com/page&user_id=57592f333f8983.043587162282415065&sub=4312&export=json&keyword=Lifestyle&size=720x480

Push Notifications - 192 x 192: URL