Open RTB Integration for Advertisers

This documentation explains how Advertisers can integrate their platforms with EXADS using the OpenRTB standard.

Bid Request/Response Specifications

The EXADS RTB API strictly follows the OpenRTB v2.4 Specifications, but with a few limitations/requirements.

Supported pricing models:
- Banner, Popunder, In-Stream Ads: CPM
- Push Notification, Native Ads: CPM or CPC *
Number of bids per request:
- For Banner, Popunder, In-stream and Push Notification Ads - one bid per request only (One impression object)
- For Native Ads - multiple bids per request are supported
Creative (ad markup) must be supplied directly in the bid response
The ad markup must respect the EXADS XML Ad Markups
The currency of the bid price will be the currency of your EXADS account (EUR or USD)
The advertiser will need to provide a valid RTB URL, this can have any GET params that might be needed by the endpoint and must be able to receive our bid request through HTTP POST

* Pricing model to be defined in bid response.

One of the simplest and most effective ways of improving connection performance is to enable HTTP Persistent Connections, also known as Keep-Alive. This has a profound impact on overall performance by reducing connection management overhead as well as CPU utilization on both sides of the interface.
The OpenRTB specifications do not cover security other than recommending plain HTTP for performance reasons. If you need to authorize EXADS RTB requests, you may whitelist IP Networks.