Open RTB 2.5 Bid Response

The response for a bid request will have the following structure:

Bid Response Object

AttributeRequired?Description
idYesID of the bid request (string)
seatbidYesCollection of bids made by the bidder on behalf of a specific seat.

 

seatbid

AttributeRequired?Description
bidYesID of the impression object to which this bid applies (string)

 

seatbid.bid

AttributeRequired?Description
idYesID for the bid object chosen by the bidder (string)
impidYesID of the impression object to which this bid applies (string)
priceYesBid price in CPM or CPC (float)
admYesEXADS XML/JSON Ad Markup (string)
nurlNoWin notification URL (string)
cidNoCampaign ID to assist with ad quality checking (string)
cridNoCreative ID to assist with ad quality checking (string)
adidNoAd ID to assist with ad quality checking (same as crid) (string)
adomainNoAdvertiser domain, or exchange domain (array of strings)
catYesIAB content categories of the creative (string array)
wNoWidth of creative (integer)
hNoHeight of creative (integer)
extNoEXADS specific extension (object)

 

seatbid.bid.ext

AttributeRequired?Description
btypeRecommendedPricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int).

 

JSON Examples

Banner: JSON

{
    "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
    "seatbid": [{
        "bid": [{
            "id": "1737294d31e606ef366cbf9fd30ca409c8819978",
            "impid": "974090632",
            "price": 0.55,
            "adm": "<EXADS_XML_OR_JSON_OR_HTML_AD_MARKUP>",
            "ext": {
                "btype": 1
            },
            "nurl": "http:\/\/network-domain.com\/not.php?zid=4068569&data=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",
            "cid" : "123456",
            "crid" : "22334455",
            "adid" : "22334455",
            "adomain" : ["wwww.advertiser.com"],
            "w" : 300,
            "h" : 250
        }]
    }]
}

 

ADM Examples

Banner: HTML (a tag)

<a href=\"https:\/\/sitedomain.com\/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-\" target=\"_blank\" ontouchstart=\"\" onclick=\"var href='https:\/\/sitedomain.com\/click.php?data=H4sIAAAAAAAAA0WOO27DQAxEr6LG7YLf_ZRp0qTIGVarFSzEtgJZhh2Ahw.jJjNkRc7gCXLJkkwB7Lzv3_cTv53o3ef5fIblNvVXOG9m6DKMmCgmgmLjWL.WrYe2Xg0hCAUIaKIMWVhNIGaNxWuzmaCRFxiYsDHAixTM28w0aaGZmedcMgfwaE4YiTIJKkT1TFTNTaZ55KKpliKaJTZujR1pbs3.iu_L3qf1WpfbQQSHh8sy9_v.c.nD.XFdH9tgx_O_zRedkFzmGGw5HQfntc8P40I6TalC6dgrjyipdaxjS5hkAvoFeR9FKz4BAAA-'; this.href = href + '&clickX=' + event.clientX + '&clickY=' + event.clientY;\"><img width=\"300\" height=\"250\" src=\"https:\/\/sitedomain.com\/library\/432437\/c506e8224d74d30b946f3398fe7bf9f90a9bf5ec.jpg\" border=\"0px\" style=\"\"><\/a><img src=\"https:\/\/sitedomain.com\/cimp.php?data=TVRZeE56STJOekl3T1h3ek9UVTROMkUyWmpObE16bGxObUZsTTJVek5UZ3lNakF6T0RBMVpUTXpaZy0tfC9saWJyYXJ5LzQzMjQzNy9jNTA2ZTgyMjRkNzRkMzBiOTQ2ZjMzOThmZTdiZjlmOTBhOWJmNWVjLmpwZ3xodHRwc3wxMC40Mi4wLjF8WFhYfDQxfGJiYWtpcmUuY29tfDQzMjQzN3w0NDYwNzV8Nzc2MTg2fDQwNjg1Njl8NTA4fDQxMzk4NDd8NDUzMDg0MzV8MTF8Mnw0M3wwfDB8MTExMXw1MDB8OTB8VVNEfFVTRHwxfDF8MjF8MzAweDI1MHwxfHx8MTh8MnwxfHw1NzU5MmYzMzNmODk4My4wNDM1ODcxNjIyODI0MTUwNjV8NjU1OGM0ZGZiMzk1N2E5OTQ1ODQ2YzNjYzMxMTFmY2N8MXwwfHNpdGVkb21haW4uY29tfDB8MHwwfDEuMDJ8MXwwfGV4Y2hhbmdlX2Jhbm5lcnwwfDB8MHwtMXwwfDB8fHwwfDB8fDB8MjIyMnwzMzMzfDg3fDB8MHwxfE9LfDc0MDYzMzg1ZTIxYmMwNDU2NTNhNDU0ZTQ2ZjAxYjEx\" width=\"1\" height=\"1\" border=\"0\" \/>

 

No Bid Response

To answer a bid request without making an actual bid, an HTTP response code 204 "No Content" will be sent.  

Win Notification

When the parameter Bid Response Object -> Seat Bid Object -> Bid Object -> nurl is in the bid response, a GET request must be performed to such URL.

← Open RTB 2.5 Bid RequestPrebid / Open RTB 2.5 Bid Request →