What is MCP

The Model Context Protocol is an open standard that allows AI tools to securely connect to external services. Instead of copying data into spreadsheets or writing API scripts, you simply connect your AI assistant and start asking questions. For example:

• What are my top 10 campaigns by spending this week?
• Show me a breakdown of impressions by country for the last 30 days.
• Which zones are underperforming compared to last month?

The AI assistant handles the data retrieval and analysis for you.