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›MCP

MCP

  • MCP Server
  • What is MCP
  • How it works
  • Connecting AI Client
  • Available tools
  • Error handling

Available tools

Once connected, your AI assistant will have access to the following tools. You do not need to call these directly - simply ask your question in natural language and the AI will use the appropriate tool automatically.

Get advertiser global statistics

Query your advertiser statistics with flexible filtering and grouping options. This tool lets you analyse impressions, clicks, conversions, revenue, costs, and other performance metrics across any combination of dimensions.

What can you ask:

  • Campaign performance over a date range
  • Breakdowns by country, device, browser, operating system, zone, or any other available dimension
  • Top or bottom performers by any metric
  • Comparisons between time periods
  • Filtered views (e.g., statistics for a specific campaign or zone)

Example prompts:

  • Give me the top campaigns by spending for the last 7 days.
  • What is my eCPA by country this month?
  • Compare my impressions this week versus last week, grouped by device type.
  • Which zones had the lowest CR yesterday?

Get publisher global statistics

Query publisher statistics with flexible filtering and grouping options. This tool lets the AI analyse impressions, clicks, revenue, eCPM, and other performance metrics for publisher accounts across any combination of dimensions.

What can you ask

  • Site or zone performance over a date range
  • Breakdowns by country, device, browser, operating system, ad format, or any other available dimension
  • Top or bottom performing sites and zones by any metric
  • Comparisons between time periods
  • Filtered views (e.g. statistics for a specific site or zone)

Example prompts

  • What were my top earning zones last week?
  • Show me revenue by country for the last 30 days.
  • Which sites had the highest eCPM yesterday?
  • Compare my impressions this month versus last month, grouped by ad format.

Public skills repository

Alongside the MCP Server, there is a public repository of pre-built skills optimised prompts and workflows designed for common advertising tasks. These give your users a head start with proven approaches for things like daily performance analysis, campaign optimisation reviews, and reporting.

Skills are entirely optional. The MCP Server works with any prompt or question written from scratch. The skills repository is simply there to help users get started faster and benefit from workflows that have been tested and refined.

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