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VAST

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VAST Wrapper Tag

XML Example

<?xml version="1.0" encoding="UTF-8"?>
<VAST version="3.0">
    <Ad id="1111111">
        <Wrapper>
            <AdSystem>EXADS</AdSystem>
            <VASTAdTagURI><![CDATA[https://myotheradserver.com.com/xml?cid=1111111]]></VASTAdTagURI>
            <Impression id="exotr">
                <![CDATA[https://mytrackingsolution.com/vregister.php?a=vimp&tracking_event=impression&idzone=22222&data=abcd]]></Impression>
            <Error>
                <![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&errorcode=[ERRORCODE]&idzone=22222]]></Error>
            <Creatives>
                <Creative sequence="1" id="12345">
                    <Linear>
                        <TrackingEvents>
                            <Tracking id="prog_1" event="progress" offset="00:00:10.000">
                                <![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&tracking_event=progress&progress=00:00:10.000&idzone=22222&data=abcd]]></Tracking>
                            <Tracking id="custom_1" event="creativeView"><![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&tracking_event=creativeView&idzone=22222&data=abcd]]></Tracking>
                        </TrackingEvents>
                        <VideoClicks>
                            <ClickThrough>
                                <![CDATA[https://mytrackingsolution.com/click.php?data=abcd]]></ClickThrough>
                        </VideoClicks>
                    </Linear>
                </Creative>
            </Creatives>
        </Wrapper>
    </Ad>
</VAST>

Properties

OptionExplanation
<?xml version="1.0" encoding="UTF-8"?>XML prolog with defined version and encoding.
VASTAdTagURIElement is used to provide a URI to a secondary VAST response. This secondary response may be another Wrapper, but eventually a VAST wrapper must return an <InLine> ad. Version 3 doesn't limit number of Wrapper redirection, but from version 4, maximum 5 Wrapper VAST redirections are allowed.
VideoClicksElement which is used to specify what the video player should do if the user clicks directly within the video player frame while the ad is being displayed. When a <VideoClicks> element is provided, it contains a single child <ClickTracking> element with URI (or <ClickThrough> in case of VAST Tag).
ClickTrackingElement is used to track the clickthrough when the creative file handles the clickthrough.

Supported Tracking events for Creative > Linear > TrackingEvents > Tracking

Custom Tracking Events

EventExplanation
creativeViewTriggered when the creative is displayed.
startTriggered when the Linear ad starts playing.
midpointTriggered when the Linear ad reaches the middle point.
firstQuartileTriggered when the Linear ad reaches the first quartile.
thirdQuartileTriggered when the Linear ad reaches the third quartile.
completeTriggered when the Linear ad reaches the end point.
muteTriggered when the Linear ad is muted.
unmuteTriggered when the Linear ad is unmuted.
pauseTriggered when the Linear ad is paused.
rewindTriggered when the Linear ad is rewinded.
resumeTriggered when the Linear ad is resumed.
fullscreenTriggered when the Linear ad is in fullscreen.
expandTriggered when the Linear ad is expanded.
collapseTriggered when the Linear ad is collapsed.
acceptInvitationTriggered when the Linear ad is accepted.
closeTriggered when the Linear ad is closed.
← VAST TagVAST custom tracking URLs →
  • XML Example
  • Properties
  • Supported Tracking events for Creative > Linear > TrackingEvents > Tracking
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