Creating your ad zones
To create an ad zone, follow the steps below:
Click on the Sites & Zones tab, then click the New Zone button
When you click the New Zone button, you need to select the website(s) where the ad zone will be added. If there are multiple sites available, they will appear in a drop-down.
On the left side, you will see all the ad zone formats available. Select the one you wish to use and click Next at the bottom of the page.
Note: The maximum number of ad zones that can be created on a single account is 300.
Completing details for the new zone
Depending on which format of ad zone you selected, you will need to fill in and select different details in the next screen. The details below are common to all ad zone types:
Name: The Name should be completed with a personalized name that will help to easily identify the ad zone in the Statistics tab.
Category: Select the category for the ad zone.
Subcategory: Select a sub-categories of the category you have selected above.
Filtering the ads for the ad zone
In order to receive effective, appropriate and compliant advertising on the website, you can decide which kinds of restrictions you want to add for each zone that you create. You can do this in the Filter Ads section.
Note: Some ad formats are automatically compliant or restricted so some options described below maybe not be visible/needed when creating an ad zone.
Google Ad Compliance
Marking this box will automatically ensure the advertising received has been verified as Google Compliant.
Block Ad Types
Here you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block.
Block Specific Products
Whether for personal reasons or local legal requirements, you may want to block certain adverts from your website(s). The six categories on this page from Adult to Utilities allow you to block these types of products.
Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary.
This section will be different depending on which ad format is selected.
Switching on the Fallback HTML option opens a few more options for your zone.
Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic.
Type: A soft floor means that we will also run CPC and CPA campaigns that have an average eCPM higher than your floor CPM. It means that the floor is not 100% guaranteed.
Note: We recommend not setting minimum prices for at least a couple of weeks, so that advertisers can test the traffic, and start competing for it. Setting a minimum price from the start means a risk which can cause a lack of any advertising or revenue.
Alternative HTML tag: In this box, you can enter an alternative HTML tag that will show if the floor CPM isn't met.
Caution! If you add an alternative HTML code, NeverBlock will not work on the alternative HTML ad zone, but will work on the main ad zone!
In the final step you will receive the code that you will use on your site. Code should be placed into the 'body' tag.
Once the code is implemented the traffic should start within a few minutes.