Creating a Zone
Step 1: Creating a new zone
To create an ad zone, click on the Sites & Zones tab, and then the New Zone button.
When you click the New Zone button, you need to select the website(s) where the ad zone will be added. If there are multiple sites available, they will appear in a drop-down.
On the left side, you will see all the ad zone formats available. Select the one you wish to use and click Next at the bottom of the page.
Note: There is a limit (set per network) to how many active zones an account can have. There is no limit to the number of archived zones
Step 2: Setting up your chosen format
Once you click Next, you will need to fill in the details for the new ad zone. The options available will depend on which format you select.
Web
Banner
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Format | Choose which format of banner you wish to use. |
| Border | Choose a width for a border for the banner ad, from No Border to 5 pixels. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Popunder
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Return URL | This is a secondary URL that the popunder can direct to, if it does not generate enough revenue. |
| Frequency/Every | Set how often you wish the ad to appear. |
| Force Pop-Up | Choose this option to always show a popup instead of a popunder. |
| Fallback to Popup | If there are any difficulties showing a popunder (due to browser for example), choose this option to fallback to a popup. |
| New Tab | This option will make popunders appear in a tab instead of a window. This will not have any effect on browsers which already open popunders in a tab by default, such as Chrome. |
| Trigger Method | Choose what action on the user's part will cause the popunder to show. |
| Chrome Enabled | Enabled: Popunders will be shown on all browsers. Disabled: popunders will not be shown on Chrome. |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Instant Message
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Once closed, hide for | Set the length of time that the ad is hidden for once it is closed. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Sticky Banner
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Format | Choose a format for the sticky banner. |
| Border | Choose a width for a border for the banner ad, from No Border to 5 pixels. |
| Once closed, hide for | The length of time that the ad is hidden for once it is closed. |
| Sticky Vertical Position | The vertical position for the sticky banner. |
| Sticky Horizontal Position | The horizontal position for the sticky banner. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Desktop Fullpage Interstitial
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Frequency | In this section you set how often you wish the ad to appear. You can choose whether to do this based on Clicks or Time using the radio button. |
| Time | If you choose Time, you can set how often the ad appears when a user is browing the site. Simply set the number of times it shows per minute or hour, by entering two numbers and choosing Hours or Minutes from the drop-down. |
| Clicks | If you choose Clicks, you can set how many clicks it takes to show the ad for the first time, and how many clicks will make it appear every time after that. Type a number into the field following 1st time after to set how many clicks cause the ad to appear. Then enter a number into the field following then after every, to set how many clicks cause the ad to repeat from then onwards. |
| Trigger Method | Set what action should cause the ad to occur: Clicking anywhere on the page, on links with a specific class (Google Compliant), or only when clicking on a valid link. |
| Trigger Classes | Here you indicate the class name that HTML elements need to have to trigger a popunder. |
| Browser Settings | Choose whether to show this format on All browsers, Chrome only, or Non-Chrome Only. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Video
In-Stream Video (VAST)
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Frequency | Set how often you wish the ad to appear. |
| Skip Button | The number of seconds that elapse before the Skip button becomes active. |
| VAST Wrapper Support | You can disable VAST Wrapper Support if your video player does not support third-party VAST tags (VAST Wrappers). |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
In-Video Banner (VAST)
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Format | Choose a format for the In-Video Banner. |
| Vertical Alignment | Choose whether to put the banner at the top, middle or bottom. |
| Trigger Type | Select between Pre-Roll (at the start of the video), Pause (when the video is paused), Post roll (at the end of the video), or custom. If you select "Custom" as your trigger, you can decide precisely when in the video stream to show the advert. Choose between setting seconds or a percentage of the video before the ad appears. |
| Show Ad | Choose whether to show ad until the video ends (unless closed by visitor) or hide it after a defined number of seconds. |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Outstream Video
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Maximum Width | Select Responsive to allow the ad to respond to the container size, or choose Custom Width and enter a custom width from 200 - 1080 pixels in the field that appears. |
| Once closed, hide for | Select how long ads will be hidden for once the user closes the ad. Show on every page (default) means that the ad will always show. |
| Branding | Use this switch to turn on/off the branding that appears on the ad. |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
Video Slider
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Once closed, hide for | Select how long ads will be hidden for once the user closes the ad. |
| Close Button Delay | The number of seconds which elapse before the Close button becomes active, particularly on mobile devices. |
| Maximum Density | This drop-down sets the maximum percentage of the screen that can be taken up by the ad zone. Choose a percentage between 20 and 30. This option ensures that the ad zone will display well on all screen sizes. |
| Sound | This option means that ads will attempt to play with sound, and if it fails it will play with no sound. |
| Branding | Turning this on will show our networks branding on your ad. |
| Hide on Complete | If enabled, the video slider will close when it is finished. If disabled it will stay visible with a repeat button. |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Mobile
Mobile Banner
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Format | Choose a format for the Mobile Banner. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Mobile Popunder
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Return URL | This is a secondary URL that the popunder can direct to, if it does not generate enough revenue. |
| Frequency/Every | Set how often you wish the ad to appear. |
| Force Pop-Up | Choose this option to always show a popup instead of a popunder. |
| Fallback to Popup | Choose this option to always show a popup instead of a popunder. |
| New Tab | This option will force the popunder to show in a new tab. |
| Trigger Method | Choose what action on the user's part will cause the popunder to show. |
| Fallback URL | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative URL | Paste the alternative URL tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Mobile Instant Message
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Once closed, hide for | Set the amount of time that the ad is hidden for once the user closes it. |
| User Capping | Here you can set a limit to how many times a single user will see this zone, to avoid annoying them. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Mobile Fullpage Interstitial
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Frequency | In this section you set how often you wish the ad to appear. You can choose whether to do this based on Clicks or Time using the radio button. |
| Time | If you choose Time, you can set how often the ad appears when a user is browing the site. Simply set the number of times it shows per minute or hour, by entering two numbers and choosing Hours or Minutes from the drop-down. |
| Clicks | If you choose Clicks, you can set how many clicks it takes to show the ad for the first time, and how many clicks will make it appear every time after that. Type a number into the field following 1st time after to set how many clicks cause the ad to appear. Then enter a number into the field following then after every, to set how many clicks cause the ad to repeat from then onwards. |
| Trigger Method | Set what action should cause the ad to occur: Clicking anywhere on the page, on links with a specific class (Google Compliant), or only when clicking on a valid link. |
| Trigger Classes | Here you indicate the class name that HTML elements need to have to trigger a popunder. |
| Browser Settings | Choose whether to show this format on All browsers, Chrome only, or Non-Chrome Only. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Native
Recommendation Widget
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Exit Widget
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Frequency/Every | Set how often you wish the ad to appear. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. |
Interstitial Widget
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Frequency/Every | Set how often you wish the ad to appear. |
| Trigger Method | Set how the widget is triggered, either by clicking anywhere on the page, on links with a specific class, or only when clicking on a link. |
| Trigger Classes | Indicate the class name that HTML elements need to have to trigger a popunder. |
| Fallback HTML | Switching on this option opens a few more options for your zone. Floor CPM: Here you can set a minimum price (floor) that the ad zone will accept for traffic. Type: A Soft Floor means that we will also run CPC and CPA campaigns that could have an average eCPM higher than your floor CPM, meaning that the floor is not 100% guaranteed. A Hard Floor means we will only run CPM and Smart CPM campaigns on this zone, meaning that the floor is 100% guaranteed. |
| Alternative HTML tag | Paste the alternative HTML tag to show if the floor is not met. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Push Notifications
| Option | Explanation |
|---|---|
| Name | Enter a name for the ad zone. |
| Site | Enter a name for the site the ad zone is on. |
| Category | Choose a category for the ad zone. |
| Subcategory | Choose a subcategory for the ad zone. |
| Push Notification Integration Method | Choose from Direct or Hosted. Direct Push Notifications will be sent from YOUR domain. Hosted Push Notifications will be sent from OUR domain. |
| Soft-Ask Prompt | Enable the Soft-Ask Prompt switch to show soft prompts. If you choose to Use Default, the prompt will use the default one from the browser. If you choose Enable Call to Action you can then define the soft-ask prompt yourself. |
| Filter Ads | In the Block Ad Types section you can block certain types of ads, or specific target audiences by simply clicking the types of ad or target audiences that you wish to block. |
| In the Block Specific Products section, you can block certain adverts from your website(s). The six categories range from Adult to Utilities, allowing you to block these types of products. Note: When adding blocks you are also restricting revenue potential, so you are strongly advised only to block when necessary. |
Step 3: Creating the ad zone code
Whichever format you choose, once you have filled in the details, click Create.
You will then see the code that you will use on your site. Code should be placed into the 'body' tag.
Once the code is implemented the traffic should start within a few minutes.
Note: It is recommended that you implement the ad zone code as provided by the system. Modifying the ad zone code can affect the functionality of the ad zone.
Step 4: Adding tags (optional)
In many cases your URL will not match a category precisely. In these cases, you can insert 'tags' into the code in your ad zones to manually match them to the type of advertising you want.
For example, you could insert the tags 'general' and 'humour' into your ad zone code, to ensure that you receive this type of advertising.
Find out more about adding tags here.
Step 5: Adding Sub IDs (optional)
You can also add SubIDs to the ad zone code to segment the traffic, such as by traffic source, for example.
This information will then be displayed in the Statistics tab, in the Sub IDs sub-tab.
Find out more about using SubIDs here.
Reasons why no ads are showing
Once you have created your ad zone, it should begin to continuously generate earnings for you. This might not happen for several reasons:
- Since our ads are geo-targeted, sometimes there may be no advertising running for your ad zone format, device or country. Check from a different device/country, or wait a few hours to see if ads appear.
- Your site was rejected.
- You didn't implement the ad code correctly, or you modified it. Please check your source code to make sure you followed all the steps correctly.
- You restricted too many products or you blocked too many ad types.
- Check that there is no ad blocking software running on the system.
To see which ad types and products are blocked for a zone, select the zone in the Sites & Zones page and edit it. In the Filter Ads section, under Block Ad Types and Block Specific Products you can see what is blocked for this zone.
Examples of problematic blocking
Example 1
If your ad zone is 'lifestyle', but you block all lifestyle products, you are unlikely to get global advertising to your ad zone.
Example 2
If you've utilised the advanced options and you have set conflicting or unrealistic options this will also restrict/block advertising. In this case you have set too high a floor for your CPM and so you will not receive any ads:
