Ad Format Requirements

The content that you use in your campaigns must meet certain criteria in order to work with our system. There are different requirements depending on the type of content you use, from images to video.

Banner

  • 900×250 Billboard Banner formats must be one large single image in JPEG, PNG, or GIF format.
  • The maximum file size for images is 1MB.
  • Creatives with multiple images merged together into one are not permitted.

In-Stream

The video quality needs to be high enough to be easily viewable to all site visitors:  

Video Format:

  • Type: MPEG-4 video (video/mp4)
  • Video Codec: H.264
  • Audio Codec MPEG-4 AAC  

Video File Size:

Uploaded files are currently limited to 50MB.  

Aspect Ratio:

Popular video players automatically resize the video so that it fits to their dimensions while keeping the ratio. Nevertheless, a ratio matching the player ratio (if known) is preferable.  

Resolution:

The resolution should be viewable by all site visitors.  

Minimum and Maximum Duration:

The minimum duration is 15 seconds. There is no limitation on the maximum duration, but you should consider the file size limitation above.  

Requirements using VAST Creatives

  • VAST Creatives need to include the skip event. The skipOffset attribute on the linear element must be set to 00:00:05, example:

Linear skipoffset="00:00:05

  • Once viewers click the link, the video content that they see must match the product.
  • You must own the full copyright or be officially authorised to use all materials featured in the video (proof may be required).
  • The video content should be visually appealing and creative. Original content will help to generate better quality leads.
  • The company reserves the right to decline video campaigns at any time if they are deemed unsuitable for the network or our publishers requirements.

Native

  • Ad Servers can be configured to support Native Ads with aspect ratios of 16:9, 4:3, and 1:1 and with sizes ranging from 300x300px to 900x900px within those aspect ratios.
  • They should be in PNG or JPEG file formats only.
  • The Brand field must clearly define the brand or product name which is being promoted. This should match with the landing page.
  • There should be no animation.
  • There should be no borders or margins.
  • The landing page should provide some form of content, such as text, pictures or videos.
  • We recommend that the landing page be in the form of articles, tutorials, or blogs.

 

Push Notifications

  • The banner image must be 192×192 in JPEG, PNG or GIF file formats.
  • Title Text: Maximum 30 characters.
  • Description Text: Maximum 40 characters (please note some browsers restrict the amount).
  • No adult and explicit content for banner creatives and text descriptions, but adult landing pages are acceptable.