IAB Transparency & Consent Framework TCF

EXADS provides support for Publishers integrated with TCF approved Consent Management Platforms (CMP). As long as the Publisher’s Ad Server is also a TCF approved vendor, then our Ad Server will respect the end user’s choices when it comes to cookie and data consent. The Publisher simply integrates their site with a CMP and our Ad Server does the rest through automatically detecting if the site is working with a CMP. From there the Ad Server understands the end users choices on consent and serves ads accordingly.

To find out whether a third-party CMP provider is TCF compliant or not, you can look into the CMP list provided by IAB Europe.

Note: TCF support is only available for Zones set up using Asynchronous scripts.

 

Some Consent Management Platforms for consideration:

• OneTrust: https://www.onetrust.com/forms/consent-preferences-free-trial/
• CookieBot: https://www.cookiebot.com/
• Quantcast: https://www.quantcast.com/products/choice-consent-management-platform/