EXADS RTB Bid Response Specifications

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Note: The EXADS RTB Bid Response is done using JSON and XML.

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The response for a bid request should have the following structure:

Bid Response Object

Attribute	Description
id	ID of the impression object to which this bid applies, must match id sent in the request (string)
imgUrl	Image url (only for type banner)
iconUrl	Icon url (only for type push_notification and must be of requested dimensions)
clickUrl	Forward url when campaign is clicked (for type banner, push_notification, direct_link or email_click)
url	Forward url when campaign is clicked (only for type popunder)
title	Title of the ad (only for type push_notification)
description	Description of the ad (only for type push_notification)
value	Bid price in CPM or CPC (float)
imptrackers	Impression trackers, optional (only for type push_notification)
btype	Pricing Model. Values: 1 = CPM, 2 = CPC. Default = 1 (int). Note: When response is for an Email Clicks zone request, 1 = Smart CPC.
bUrl	Billing notification URL, it is recommended to use HTTP over HTTPS for bUrl

* Only Push Notification ads accept the CPC pricing model. * The bURL is called when impression or click has been delivered, depending on CPM or CPC from btype field (default CPM).

Bid Response in JSON

Banner

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "imgUrl" : "http://mysite.com/images/myad.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "btype": 1,
        "value" : 0.34,
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}

Direct Link

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "value" : 0.05,
        "btype": 2,
        "nUrl": "http://network-domain.com/win-notification",
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}

Email Clicks

{
    "bid": {
        "id": "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "clickUrl": "http://mysite.com/landingpages/mypage?el={email_encoded}",
        "value": 0.07,
        "btype": 2,
        "nUrl": "http://network-domain.com/win-notification",
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}

Popunder

{
    "bid": {
        "id" : "dd4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "url" : "http://mysite.com/landingpages/mypage",
        "btype": 1,
        "value" : 0.13,
        "bUrl": "https://mysite.com/my_billing_notification_url"
    }
}

Push Notifications

{
    "bid": {
        "id" : "d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa",
        "iconUrl" : "http://mysite.com/images/myadicon.jpg",
        "clickUrl" : "http://mysite.com/landingpages/mypage",
        "title": "My Ad Title",
        "description": "My Ad Description Text",
        "btype": 2,
        "value" : 0.13,
        "bUrl": "https://mysite.com/my_billing_notification_url",
        "imptrackers": [
            "https://mytracker.com"
        ]
    }
}

* Only one imptracker URL is allowed in the case of Push Notification ads

Bid Response in XML

Banner

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <imgUrl><![CDATA[http://mysite.com/images/myad.jpg]]></imgUrl>
        <btype>1</btype>
        <value>0.34</value>
        <bUrl><![CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>

Direct Link

<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <value><![CDATA[0]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <bUrl><![CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>

Email Clicks

<?xml version="1.0"?>
<result>
    <bid>
        <id><![CDATA[d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa]]></id>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage?el={email_encoded}]]></clickUrl>
        <value><![CDATA[0.07]]></value>
        <btype><![CDATA[2]]></btype>
        <nUrl><![CDATA[http://network-domain.com/win-notification]]></nUrl>
        <bUrl><![CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>

Popunder

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <url><![CDATA[http://mysite.com/landingpages/mypage]]></url>
        <btype>1</btype>
        <value>0.13</value>
        <bUrl><![CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>

Push Notification

<?xml version="1.0"?>
<result>
    <bid>
        <id>d4b5c697-41f3-4c1c-a3d5-5fd01b5ef2aa</id>
        <iconUrl><![CDATA[http://mysite.com/images/myad.jpg]]></iconUrl>
        <clickUrl><![CDATA[http://mysite.com/landingpages/mypage]]></clickUrl>
        <title>My Ad Title</title>
        <description>My Ad Description Text</description>
        <btype>2</btype>
        <value>0.13</value>
        <imptrackers><![CDATA[https://mytracker.com]]></imptrackers>
        <bUrl><![CDATA[https://mysite.com/my_billing_notification_url]]></bUrl>
    </bid>
</result>

No Bid Response

To answer a bid request without making an actual bid, an HTTP response code 204 "No Content" should be sent.