> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/rtb/advertisers/ad-exchange-partners-advertisers.md).

# Ad Exchange Partners

## Ad Formats Supported by Ad Exchange Partners

### Standard Integrations <a href="#standard-integrations" id="standard-integrations"></a>

| Ad Exchange Partners | Publisher Ad Formats                                                                                                                                                                                                                     |
| -------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ExadsRTB             | <ul><li>Banner</li><li>Direct Link</li><li>Email Clicks</li><li>Mobile</li><li>Popunders</li><li>Push Notifications</li></ul>                                                                                                            |
| OpenRTB v2.4         | <ul><li>Banner</li><li>Desktop Fullpage Interstitial</li><li>Direct Link</li><li>Email Clicks</li><li>Mobile</li><li>Mobile Fullpage Interstitial</li><li>Native Ad</li><li>Popunders</li><li>Push Notifications</li><li>Video</li></ul> |
| OpenRTB v2.5         | <ul><li>Banner</li><li>Desktop Fullpage Interstitial</li><li>Direct Link</li><li>Email Clicks</li><li>Mobile</li><li>Mobile Fullpage Interstitial</li><li>Native Ad</li><li>Popunders</li><li>Push Notifications</li><li>Video</li></ul> |

#### Client-Specific Partner Templates

For frequently requested integrations, EXADS provides partner-named templates. These are pre-configured against one of the standard integrations above, so you can select the partner by name without needing to know which OpenRTB version they support.

| Ad Exchange Partners | Based on     | Advertiser Ad Formats |
| -------------------- | ------------ | --------------------- |
| ExoClick             | OpenRTB v2.4 | As per OpenRTB v2.4   |

Selecting a partner template automatically applies the configuration of its base template. Any additional settings exposed on the base template remain visible but are read-only, because their values are defined by the partner template. To configure those settings yourself, select **OpenRTB v2.4** or **OpenRTB v2.5** directly instead of the partner name.

Existing campaigns configured against OpenRTB v2.4 or v2.5 are unaffected and continue to work as before.


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