VAST Custom Tracking URLs

As a Publisher, you can add custom tracking URLs to a VAST response to measure video ad events.

Definition

The Wrapper Ad may include any number of Tracking URLs so that the Video Player can serve campaigns from an InLine response but track them separately from the Impression. It may also include Tracking elements for separately tracking Linear or NonLinear views or events. The server providing the Wrapper Ad response may not know exactly which creative elements the InLine ads deliver downline. In this case, include placeholders in the Wrapper for the maximum set of Creatives that the Video Player could play.

Custom Tracking URLs have two parameters:

• event : The name of the event to track. Always request creativeView when it is present.

  • You can add the same event multiple times, but give each one a unique URI.

• url : URI to track various events during playback.

  • You can add the same URI multiple times, but give each one a unique event.

  • Use only the https protocol in the URL.

Example

<Tracking id="custom_1" event="creativeView"><![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&tracking_event=creativeView&idzone=22222&data=abcd]]></Tracking>

Supported Tracking Events

These events apply to Creative > Linear > TrackingEvents > Tracking in VAST tag (link) or VAST wrapper tag (link).

Event	Explanation
creativeView	Triggered when the creative is displayed.
start	Triggered when the Linear ad starts playing.
midpoint	Triggered when the Linear ad reaches the middle point.
firstQuartile	Triggered when the Linear ad reaches the first quartile.
thirdQuartile	Triggered when the Linear ad reaches the third quartile.
complete	Triggered when the Linear ad reaches the end point.
mute	Triggered when the Linear ad is muted.
unmute	Triggered when the Linear ad is unmuted.
pause	Triggered when the Linear ad is paused.
rewind	Triggered when the Linear ad is rewound.
resume	Triggered when the Linear ad is resumed.
fullscreen	Triggered when the Linear ad is in fullscreen.
expand	Triggered when the Linear ad is expanded.
collapse	Triggered when the Linear ad is collapsed.
acceptInvitation	Triggered when the Linear ad is accepted.
close	Triggered when the Linear ad is closed.