> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/publishers/sites-and-zones/publisher-internal-campaign.md).

# Internal Campaigns

As a Publisher, you can create internal campaigns that run only on your own websites. Any revenue these campaigns generate shows in the Statistics tabs, but you do not receive payment for it.

{% hint style="info" %}
**Note**: This feature is only available to users with SaaS features enabled on their account.
{% endhint %}

Use this feature to run campaigns promoting your own offers, or offers from a third-party advertiser that you deal with directly.

<figure><img src="https://2421941036-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoiffCg2y27CXM9bLruG3%2Fuploads%2FnACbvVgI8Xbd2VxFthZJ%2Fimage.png?alt=media&amp;token=f6d04387-29f6-4221-a490-8e89508d76a8" alt=""><figcaption></figcaption></figure>

## How Internal Campaigns Work <a href="#how-internal-campaigns-work" id="how-internal-campaigns-work"></a>

* Internal campaigns can only run on ad zones using the same account they are created on.
* Although revenue generated by internal campaigns shows in the **Statistics** tabs, you receive no payment for it. In the same way, there is no cost for running them.
* The revenue from internal campaigns does not show in the **Advertiser** or **Publisher** **Payments** tabs.
* Minimum prices and revenue share do not apply to internal campaigns. You always get 100% of their value.

## Creating an Internal Campaign

1. To create an internal campaign, switch to the **Advertiser** view and click **New Campaign**. In Step 1: **General** of creating a campaign, choose between a **Standard Campaign** and an **Internal Campaign**.
2. If you choose **Internal Campaign**, you can select from all the options available to an advanced user, including RTB campaigns. From the **Campaign Type** drop-down, choose which type of internal campaign you wish to run:

![](https://2421941036-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoiffCg2y27CXM9bLruG3%2Fuploads%2Fv9wwtDdwxaB1JHJzefPO%2Fcampaign-types-advanced.png?alt=media\&token=35c50182-9ef6-4870-aa92-9275391d1efc)

## Campaign Types <a href="#campaign-types" id="campaign-types"></a>

When creating an internal campaign there are also various campaign types that you can choose from. For details, see [Step 1: General](/advertisers/campaigns/creating-a-campaign/step-1-general.md#campaign-types).

## Statistics for Internal and Standard Campaigns

**Standard and Internal Filter**

![](https://2421941036-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoiffCg2y27CXM9bLruG3%2Fuploads%2FUNXFppdFDceQhINCZeQK%2Fstandard-internal-filter-statistics.png?alt=media\&token=3b36b14b-be61-4dff-a979-3914b2ee76be)

In the Advertiser **Statistics** tab, you can filter by **Standard** or **Internal** campaigns using the filter at the top.

### **Ad Exchange Statistics**

![](https://2421941036-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoiffCg2y27CXM9bLruG3%2Fuploads%2FD1pp7FMUtdChqvGcfFBs%2Fad-exchange-statistics.png?alt=media\&token=c3399c7b-9376-4b23-88dc-3835f3ae84f1)

You can see statistics for **Exchange** campaigns in the Advertiser/Publisher **Statistics**.

In the **Ad Exchange** sub-tab, a pie chart shows statistics for your campaigns broken down by the **Ad Exchange** that they use.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exads.com/publishers/sites-and-zones/publisher-internal-campaign.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
