> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/publishers/sites-and-zones/create-site.md).
# Adding a Site
As a Publisher, you add each website or traffic source to your account as a site. You must create a site before you can create ad zones on it.
* To add a site, navigate to the **Sites & Zones** tab.
* Click the **New Site** button.
{% hint style="info" %}
**Note**: One account can have a maximum of 200 active sites. There is no maximum number of archived sites.
{% endhint %}
## Entering the Details for the Site
To finish adding the site, you need to complete each of the fields in the **New Site** box that appears.
**Name**
Enter a site name that lets you recognize the site in the [**Statistics**](/publishers/publisher-statistics.md) tab, for example, "example.com - Mainstream" or "Site 1".
**Description**
Enter a brief description of the site. If the website qualifies for Premium status, this description is displayed to advertisers.
**Type**
Select the type of site you are adding. For example, if it is a single site, you would select **Website**. Choosing the wrong option may prevent you from receiving the correct advertising and could negatively impact the revenue potential.
{% hint style="info" %}
**Note**: The available site types are determined by the Ad Server configuration.
{% endhint %}
**URL**
If your site type requires a URL, enter it here, including the "http(s)://" at the start.
**Main category**
Ensure that the category selection matches the submitted URL content. An incorrect category may result in site rejection. For example, a website containing nudity should use **Adult**, not **Entertainment & Lifestyle**.
When you have entered the details, click **Create Site**.
## Site Validation
After clicking **Create Site**, if you set the type as **Website**, you must validate ownership of the site before you can create ad zones. Follow the instructions on the pop-up that appears:
---
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