Ad type and label, creative size.
| | Pricing | Pricing model (CPM, CPC, and so on), price, optimisation algorithm, linked bidder. | | Budget and delivery | Total and daily budget limits, amount spent, impression limits, delivery mode, frequency capping. | | Schedule | Start and end dates, timezone, day parting. | | Status | Current status, calculated status (for example No Funds), approval state, rejection reason, and any active warnings. | | Targeting | Countries and regions, languages, browsers, operating systems, devices, carriers, ISPs, categories, interests, keywords, IP ranges, sites, zones, RTB inventory, and retargeting lists. Each is returned as a targeted list and a blocked list. | | Zone and network rules | Whether zones are targeted or blocked, partner network settings, blocked labels and product categories. | | Creatives | Each variation with its landing URL, display URL, offer, status, and approval state, plus a summary count of approved, pending, rejected, and paused variations. | Where a field holds an internal id, the response also carries the readable name alongside it, so the AI can answer in plain language rather than raw ids. **Example prompts:** * *How many active campaigns do I have?* * *Show me the targeting settings for campaign X.* * *List my paused campaigns.* * *Which of my campaigns have rejected creatives?* * *What is the daily budget on campaign X, and how much has it spent?* ### Creating and updating Available when the connection has been granted Write access for this capability. Without it, every write returns a permission error. Existing connections stay read-only until you reconnect and set Campaigns to Write. **What can you ask:** * Create a campaign, including its name, ad type, pricing model, bid, targeting and creatives * Update a campaign's settings and targeting, including date range and day parting * Play or pause a campaign * Add or update creative variations, and play or pause them individually * Copy a campaign, optionally renaming it or switching its ad type * Add zones to, or remove zones from, a campaign The LLM only offers ad types, categories, pricing models and targeting options available to your account. **Example prompts:** * *Create a CPM banner campaign called Summer Sale, targeting Spain, bidding 0.50.* * *Add a 300x250 variation to campaign X pointing at example.com.* * *Raise the bid on campaign X to 0.80.* * *Pause the variations on campaign X.* * *Copy campaign X and target zones instead.* * Target Zones X and / or Block Zone X Every change is summarised before it is applied, so nothing is written until you confirm. **What to expect** | Situation | Behaviour | | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | | A new campaign | Created paused unless you ask for it to go live. | | A copied campaign | Keeps the original campaign's status. | | Creatives | Use assets already in your media library, referenced by id or by name. If a name matches more than one asset, you are asked which one and nothing is changed. | | Bids and budgets | Set in your account's currency. Bids below the minimum price for the country and format are rejected. | | Formats not available to you | Ad types and settings reserved to administrators, or disabled on your network, cannot be used. | | Not yet supported | Uploading assets, Smart Bid and Dynamic CPA campaigns, archiving, behavioural retargeting, interests targeting and network-specific custom targeting. | ## **Sites and zones** View and manage your site and zone configuration. Publisher accounts only. **Access:** Read or Write ### **Viewing** **What can you ask:** * A list of your sites or zones, filtered by status, site types or ad type, or searched by name * The zones belonging to a particular site * The full configuration of a single site or zone * Which of your zones are active **Asking about a site returns:** | Area | What is included | | -------------- | ---------------------------------------------- | | Identity | Name, id, URL, description. | | Classification | Site type (website, app, and so on), category. | | Status | Active state and approval status. | Asking about a zone returns a much fuller configuration, covering: | Area | What is included | | ----------------- | -------------------------------------------------------------------------------------------------------------------------------- | | Identity | Name, id, parent site id and name. | | Format | Publisher ad type and label, size, whether the zone is responsive, and for multi-format zones the child zones and their layouts. | | Pricing | Minimum CPM, floor type (soft or hard), pricing models. | | Delivery controls | Frequency capping, impression capping, ad refresh rate, browser restrictions, fallback ads. | | Appearance | Sticky position, border and colour, text colours, font, thumbnail setting. | | Video | Pre-roll, mid-roll and post-roll settings, VAST configuration, VAST wrapper support, VMAP, CTA overlay, skip timing. | | Pop settings | Trigger method, trigger classes, delay, fallback, new tab behaviour. | | Blocking | Labels the publisher blocks, blocked product categories, compliance rules. | | Category | Main and sub category. | | Flags | Active state, inventory tracking, certification level, bid shading, BURL, ad transparency dialog. | Where a field holds an internal id, the response also carries the readable name alongside it, so the AI can answer in plain language rather than raw ids. Results are paginated, so large accounts return in batches rather than all at once. **Example prompts:** * *Which of my zones are active?* * *What is the setup on site X?* * *List all the zones on my site X.* * *Which of my zones have a CPM floor set?* * *Show me the labels blocked on zone X.* * *List my sites that are still pending approval.* ### **Creating and updating** Available when the connection has been granted Write access for this capability. Without it, every write returns a permission error. Connections authorized before access levels were introduced are read-only until you reconnect. **What can you ask:** * Create a site * Create a zone of any supported ad type, including RTB, native widget, in-video VAST, web push, in-page push and multi-format * Update a site's name, description or category * Update a zone's settings, or move it to a different site **Example prompts:** * *Create a new site for example.com under the Entertainment category.* * *Add a banner zone, 300x250, to my site X.* * *Rename zone 1234567 to Homepage Top.* * *Move zone 1234567 to my other site.* Every change is summarised before it is applied, so nothing is written until you confirm. **What to expect** | Situation | Behaviour | | ------------------------------ | ------------------------------------------------------------------------------------------ | | A new site | May be returned as unverified, in which case verification is completed in the admin panel. | | Changing a site's category | Returns the site to pending approval. | | A site's URL and type | Set at creation and cannot be changed afterwards. | | A zone's ad type | Set at creation and cannot be changed afterwards. | | Banner and mobile banner zones | Require a size. | | RTB zones | Require an ad exchange partner, and do not take a size. | | Formats not available to you | Formats reserved to administrators, or disabled on your network, cannot be created. | All create and update actions are recorded in your account's audit log. ## **Reference: tools by capability** If your AI client displays raw tool names, this is the full list. | Tool | Capability | Access | | ----------------------------------- | ----------------------- | ---------------- | | get\_advertiser\_global\_statistics | Statistics (advertiser) | Read | | get\_publisher\_global\_statistics | Statistics (publisher) | Read | | get\_campaigns | Campaigns | Read | | get\_campaign | Campaigns | Read | | get\_campaign\_groups | Campaigns | Read | | get\_zone\_targeting\_options | Campaigns | Read | | get\_minimum\_prices | Campaigns | Read | | create\_campaign | Campaigns | Write | | update\_campaign | Campaigns | Write | | copy\_campaign | Campaigns | Write | | add\_campaign\_variation | Campaigns | Write | | play\_campaign\_variations | Campaigns | Write | | pause\_campaign\_variations | Campaigns | Write | | add\_campaign\_zones | Campaigns | Write | | remove\_campaign\_zones | Campaigns | Write | | get\_sites | Sites and zones | Read | | get\_site | Sites and zones | Read | | get\_zones | Sites and zones | Read | | get\_zone | Sites and zones | Read | | create\_site | Sites and zones | Write | | update\_site | Sites and zones | Write | | create\_zone | Sites and zones | Write | | update\_zone | Sites and zones | Write | | get\_collection | Supporting | Always available | get\_collection returns reference lists such as site types, ad types, pricing models, categories and ad exchange partners, so the AI can translate names into the ids other tools expect, and pick valid values when creating a zone or campaign. get\_targeting\_options lists which campaign targeting options your account can use. Neither holds account data, and both are available to any connection regardless of the access levels you choose. ## **Public skills repository** Alongside the MCP Server, there is a [public repository of pre-built skills](https://github.com/EXADS/ai-skills): optimised prompts and workflows designed for common advertising tasks. These give you a head start with proven approaches. **Currently available:** | Skill | What it does | | ---------------------------- | --------------------------------------------------------------------------------------------------------------------- | | daily-top-campaigns | Shows your top-performing advertiser campaigns for a single day. | | statistics-analysis | Analyses advertiser performance over a date range and compares it to a prior window. | | fetch-advertiser-statistics: | Fetches advertiser statistics by any supported dimensions, usable on its own or as a building block for other skills. | | fetch-publisher-statistics | Fetches publisher statistics by any supported dimensions. | Skills are entirely optional. The MCP Server works with any prompt or question written from scratch.