# EXADS Advanced

## Documentation

- [Documentation](https://docs.exads.com/readme.md)

## General

- [Overview](https://docs.exads.com/general/overview.md): The Admin Panel at a glance: who uses it, and which browsers it supports.
- [My Profile](https://docs.exads.com/general/my-profile.md): Manage your account details, VAT, security, payments, blacklists, API tokens and notifications.
- [GDPR Compliance](https://docs.exads.com/general/gdpr-compliance.md): Key GDPR concepts that apply to advertising, and how they relate to the Ad Server.
- [IAB TCF](https://docs.exads.com/general/iab-tcfv2.0.md): The IAB framework for managing user consent under GDPR, and how it applies to each ad type.
- [IAB Transparency and Consent Framework (TCF)](https://docs.exads.com/general/iab-tcfv2.0/general-iab-tcfv2.0.md): How the TCF records user consent, and what it means for Ad Servers and Publishers.
- [How to Be TCF/GDPR Compliant for Ad Types](https://docs.exads.com/general/iab-tcfv2.0/tcf-gdpr-compliant-for-ad-types.md): How consent is passed for ad types that do not use ad-provider.js: In-Stream VAST, Direct Link, Email Clicks, and RTB.
- [Digital Services Act (DSA)](https://docs.exads.com/general/dsa.md): How the Digital Services Act applies to advertising, and what Ad Networks, Advertisers and Publishers each need to do.
- [Glossary](https://docs.exads.com/general/glossary.md)
- [Two-Factor Authentication](https://docs.exads.com/general/two-factor-authentication.md): Add a second verification step to your account, using an authentication app or SMS.
- [Ad Formats](https://docs.exads.com/general/ad-formats.md): Supported ad formats, with their pricing models and creative requirements.
- [Videos](https://docs.exads.com/general/videos.md): Short video walkthroughs of the Admin Panel for Advertisers and Publishers.
- [Notifications](https://docs.exads.com/general/notifications.md): See and manage updates about activity on your account in the Admin Panel.
- [Responsive Display Ads](https://docs.exads.com/general/general-responsive-display-ads.md): How Native campaign assets render in Banner, Interstitial and Instant Message zones, and how to enable it.
- [Custom Key-Value Pairs](https://docs.exads.com/general/general-custom-targeting.md): Define custom key-value pairs to extend targeting, statistics reporting, and token passing.

## Advertisers

- [Introduction for Advertisers](https://docs.exads.com/advertisers/advertisers.md)
- [Dashboard](https://docs.exads.com/advertisers/advertiser-dashboard.md)
- [Statistics](https://docs.exads.com/advertisers/advertiser-statistics.md)
- [Campaigns](https://docs.exads.com/advertisers/campaigns.md)
- [Creating a Campaign](https://docs.exads.com/advertisers/campaigns/creating-a-campaign.md)
- [Step 1 - General](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-1-general.md)
- [Step 2 - Ads](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-2-ads.md)
- [Step 3 - Targeting](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-3-targeting.md)
- [Step 4 - Pricing & Limits](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-4-pricing-and-limits.md)
- [Step 5 - Zones](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-5-zones.md)
- [The Campaigns List](https://docs.exads.com/advertisers/campaigns/campaigns-list.md)
- [Landing Pages & Groups](https://docs.exads.com/advertisers/campaigns/offer-landing-pages.md)
- [Conversion Tracking](https://docs.exads.com/advertisers/campaigns/conversion-tracking.md)
- [Setting up Conversion Tracking](https://docs.exads.com/advertisers/campaigns/conversion-tracking/setting-up-conversion-tracking.md)
- [Setting Up Google Tag Manager](https://docs.exads.com/advertisers/campaigns/conversion-tracking/conversion-tracking-gtm.md)
- [How to track conversions with Voluum](https://docs.exads.com/advertisers/campaigns/conversion-tracking/conversion-tracking-voluum.md)
- [Bidder](https://docs.exads.com/advertisers/campaigns/bidder.md)
- [The Media Library](https://docs.exads.com/advertisers/campaigns/media-library.md)
- [Iframe Events](https://docs.exads.com/advertisers/campaigns/iframe-events.md)
- [Third Party Ad-Serving](https://docs.exads.com/advertisers/campaigns/third-party-ad-serving.md)
- [Smart Bid Pricing Model](https://docs.exads.com/advertisers/campaigns/smart-bid-pricing-model.md)
- [Payments](https://docs.exads.com/advertisers/advertiser-payments.md)
- [Marketplace](https://docs.exads.com/advertisers/marketplace.md)

## Publishers

- [Introduction for Publishers](https://docs.exads.com/publishers/publishers-introduction.md)
- [Dashboard](https://docs.exads.com/publishers/publisher-dashboard.md)
- [Statistics](https://docs.exads.com/publishers/publisher-statistics.md)
- [Sites & Zones](https://docs.exads.com/publishers/sites-and-zones.md)
- [Sites & Zones Tab](https://docs.exads.com/publishers/sites-and-zones/publisher-sites-and-zones.md)
- [Adding a Site](https://docs.exads.com/publishers/sites-and-zones/create-site.md)
- [Creating a Zone](https://docs.exads.com/publishers/sites-and-zones/create-zone.md)
- [Using Sub IDs](https://docs.exads.com/publishers/sites-and-zones/subids.md)
- [Using Additional Sub IDs](https://docs.exads.com/publishers/sites-and-zones/additional-subids.md)
- [Using Tags](https://docs.exads.com/publishers/sites-and-zones/using-tags.md)
- [Data Ad Block Types](https://docs.exads.com/publishers/sites-and-zones/data-ad-block-types.md)
- [Adding Display Notification Events for Fullpage Interstitials](https://docs.exads.com/publishers/sites-and-zones/dfi-mfi-display-notification-events.md)
- [Adding HTML Events for Fullpage Interstitials](https://docs.exads.com/publishers/sites-and-zones/dfi-mfi-html-events.md)
- [Manage Capping for Popunders and Fullpage Interstitials](https://docs.exads.com/publishers/sites-and-zones/fpi-popunder-capping-option.md)
- [Native Ad Setup](https://docs.exads.com/publishers/sites-and-zones/native-ad-setup.md)
- [Internal Campaigns](https://docs.exads.com/publishers/sites-and-zones/publisher-internal-campaign.md)
- [Payments](https://docs.exads.com/publishers/publisher-payments.md)
- [Referral Program](https://docs.exads.com/publishers/referral-program.md)
- [Neverblock](https://docs.exads.com/publishers/neverblock.md)
- [VAST](https://docs.exads.com/publishers/vast.md): As a Publisher, you use VAST when your video player requests ads from the ad server.
- [VAST Tag](https://docs.exads.com/publishers/vast/vast-tag.md)
- [VAST Wrapper Tag](https://docs.exads.com/publishers/vast/vast-wrapper.md)
- [VAST Custom Tracking URLs](https://docs.exads.com/publishers/vast/custom-tracking-urls.md)

## RTB

- [Advertisers](https://docs.exads.com/rtb/advertisers.md): Integrate advertising demand with EXADS RTB.
- [Advertisers RTB Overview](https://docs.exads.com/rtb/advertisers/rtb-demand.md)
- [Ad Exchange Partners](https://docs.exads.com/rtb/advertisers/ad-exchange-partners-advertisers.md)
- [Integrating Advertising Demand](https://docs.exads.com/rtb/advertisers/advertising-demand.md)
- [Open RTB](https://docs.exads.com/rtb/advertisers/open-rtb.md)
- [Open RTB Integration for Advertisers](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-advertisers.md)
- [Open RTB Bid Request Specifications](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-advertisers-request.md)
- [Open RTB Bid Response Specifications](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-advertisers-response.md)
- [Open RTB 2.5 Bid Request](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-2p5-adv-request-generic.md)
- [Open RTB 2.5 Bid Response](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-2p5-adv-response-generic.md)
- [Prebid / OpenRTB 2.5 Bid Request](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-advertisers-request-2p5.md)
- [Prebid / OpenRTB 2.5 Bid Response](https://docs.exads.com/rtb/advertisers/open-rtb/open-rtb-advertisers-response-2p5.md)
- [EXADS RTB](https://docs.exads.com/rtb/advertisers/exads-rtb.md)
- [EXADS RTB for Advertisers](https://docs.exads.com/rtb/advertisers/exads-rtb/exads-rtb-advertisers.md)
- [EXADS RTB Bid Request Specifications](https://docs.exads.com/rtb/advertisers/exads-rtb/exads-rtb-advertisers-request.md)
- [EXADS RTB Bid Response Specifications](https://docs.exads.com/rtb/advertisers/exads-rtb/exads-rtb-advertisers-response.md)
- [Publishers](https://docs.exads.com/rtb/publishers.md): Integrate publishing supply with EXADS RTB.
- [Publishers RTB Overview](https://docs.exads.com/rtb/publishers/rtb-supply.md)
- [Ad Exchange Partners](https://docs.exads.com/rtb/publishers/ad-exchange-partners-publishers.md)
- [Integrating Publishing Supply](https://docs.exads.com/rtb/publishers/publishing-supply.md)
- [Open RTB](https://docs.exads.com/rtb/publishers/open-rtb.md)
- [Open RTB Integration for Publishers](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-publishers.md)
- [Open RTB Bid Request Specifications](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-publishers-request.md)
- [Open RTB Bid Response Specifications](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-publishers-response.md)
- [Open RTB 2.5 Bid Request](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-publishers-request-2p5.md)
- [Open RTB 2.5 Bid Response](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-publishers-response-2p5.md)
- [Prebid / OpenRTB 2.5 Bid Request](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-2p5-pub-request.md)
- [Prebid / OpenRTB 2.5 Bid Response](https://docs.exads.com/rtb/publishers/open-rtb/open-rtb-2p5-pub-response.md)
- [EXADS RTB](https://docs.exads.com/rtb/publishers/exads-rtb.md)
- [EXADS RTB Integration for Publishers](https://docs.exads.com/rtb/publishers/exads-rtb/exads-rtb-publishers.md)
- [EXADS RTB Bid Request Specifications](https://docs.exads.com/rtb/publishers/exads-rtb/exads-rtb-publishers-request.md)
- [EXADS RTB Bid Response Specifications](https://docs.exads.com/rtb/publishers/exads-rtb/exads-rtb-publishers-response.md)
- [RTB Discrepancies](https://docs.exads.com/rtb/publishers/rtb-discrepancies.md)
- [Billable Event Counting (BURL)](https://docs.exads.com/rtb/publishers/billable-event-counting-burl.md)
- [IP Networks](https://docs.exads.com/rtb/ip-networks.md)

## API

- [API Overview](https://docs.exads.com/api/api-general-overview.md)
- [EXADS Public API](https://docs.exads.com/api/exads-public-api.md)
- [EXADS API Overview](https://docs.exads.com/api/exads-public-api/api-manual-overview.md)
- [Developer API](https://docs.exads.com/api/exads-public-api/developer-api.md)
- [Versions](https://docs.exads.com/api/exads-public-api/api-manual-versions.md)
- [API Interface](https://docs.exads.com/api/exads-public-api/api-manual-interface.md)
- [HTTP Headers](https://docs.exads.com/api/exads-public-api/api-manual-http-headers.md)
- [HTTP Verbs](https://docs.exads.com/api/exads-public-api/api-manual-http-verbs.md)
- [Returned Data Standard Types](https://docs.exads.com/api/exads-public-api/api-manual-returned-data.md)
- [Errors](https://docs.exads.com/api/exads-public-api/api-manual-errors.md)
- [Macros](https://docs.exads.com/api/exads-public-api/api-manual-macros.md)
- [Pagination](https://docs.exads.com/api/exads-public-api/api-manual-pagination.md)
- [Rate Limiting](https://docs.exads.com/api/exads-public-api/api-manual-rate-limiting.md)
- [Global Statistics API](https://docs.exads.com/api/exads-public-api/api-manual-global-stats.md)
- [PHP Examples](https://docs.exads.com/api/exads-public-api/api-manual-php-examples.md)
- [Ad Placement API](https://docs.exads.com/api/ad-placement-api.md): Request ad placements and render returned ad data.
- [Ad Placement API Overview](https://docs.exads.com/api/ad-placement-api/ad-placement-api-overview.md)
- [Request](https://docs.exads.com/api/ad-placement-api/ad-plac-request.md)
- [Response](https://docs.exads.com/api/ad-placement-api/ad-plac-response.md)
- [Errors](https://docs.exads.com/api/ad-placement-api/ad-plac-errors.md)
- [Error Examples](https://docs.exads.com/api/ad-placement-api/ad-plac-error-examples.md)
- [Renderers](https://docs.exads.com/api/ad-placement-api/ad-plac-renderers.md)
- [Conversion Tracking API](https://docs.exads.com/api/conversion-tracking-api.md)

## MCP

- [MCP Server](https://docs.exads.com/mcp/mcp-server.md)
- [What is MCP](https://docs.exads.com/mcp/mcp-what-is.md)
- [How it works](https://docs.exads.com/mcp/mcp-how-it-works.md)
- [Connecting AI Client](https://docs.exads.com/mcp/mcp-connecting-ai-client.md)
- [Available tools](https://docs.exads.com/mcp/mcp-tools.md)
- [Error handling](https://docs.exads.com/mcp/mcp-error-handling.md)

## Ad Server

- [Introduction](https://docs.exads.com/ad-server/saas-introduction-network-owner.md)
- [Default Ad Server Settings](https://docs.exads.com/ad-server/saas-default-network-settings.md): This page describes the default settings of your brand new Ad Server when availing of the EXADS Core plan. Additional settings can be configured when availing of higher plans.
- [Setting Up](https://docs.exads.com/ad-server/setting-up.md)
- [Setting up DNS for EXADS](https://docs.exads.com/ad-server/setting-up/setting-up-dns-exads.md)
- [Getting Started](https://docs.exads.com/ad-server/setting-up/saas-getting-started.md)
- [The Navigation Bar](https://docs.exads.com/ad-server/the-navigation-bar.md)
- [The Quick Navigation Menu](https://docs.exads.com/ad-server/the-navigation-bar/saas-quick-nav-menu.md)
- [The Profile Page](https://docs.exads.com/ad-server/the-navigation-bar/saas-network-user-profile-page.md)
- [Ad Server Dashboard](https://docs.exads.com/ad-server/saas-dashboard.md)
- [Ad Server Statistics](https://docs.exads.com/ad-server/saas-network-reports.md)
- [Accounts](https://docs.exads.com/ad-server/accounts.md)
- [Using the Accounts Tab](https://docs.exads.com/ad-server/accounts/saas-using-the-accounts-tab.md)
- [Creating Client Accounts](https://docs.exads.com/ad-server/accounts/saas-creating-users.md)
- [Editing Client Accounts](https://docs.exads.com/ad-server/accounts/saas-network-edit-client.md)
- [Sites & Zones Tab](https://docs.exads.com/ad-server/saas-sites-zones-tab.md)
- [The Campaigns Tab](https://docs.exads.com/ad-server/saas-campaigns-tab.md): Manage campaigns across your Ad Server and review campaign compliance.
- [Managing Campaigns](https://docs.exads.com/ad-server/saas-campaigns-tab/managing-campaigns.md)
- [Campaign Compliance](https://docs.exads.com/ad-server/saas-campaigns-tab/saas-compliance.md): This page describes how the Campaign Compliance feature works when enabled for your Ad Server.
- [Payments](https://docs.exads.com/ad-server/payments.md)
- [Setting Up Payments](https://docs.exads.com/ad-server/payments/saas-payments-setup.md)
- [Managing Advertiser Payments](https://docs.exads.com/ad-server/payments/saas-adv-payments-tab.md)
- [Managing Publisher Payments](https://docs.exads.com/ad-server/payments/saas-pub-payments-tab.md)
- [CRM](https://docs.exads.com/ad-server/saas-crm-tab.md)
- [Admin](https://docs.exads.com/ad-server/admin.md)
- [Apps](https://docs.exads.com/ad-server/admin/saas-apps.md)
- [Accounts](https://docs.exads.com/ad-server/admin/saas-admin-settings-accounts.md)
- [Blacklists](https://docs.exads.com/ad-server/admin/saas-admin-settings-blacklists.md)
- [Campaigns](https://docs.exads.com/ad-server/admin/saas-admin-settings-campaigns.md)
- [Categories](https://docs.exads.com/ad-server/admin/saas-admin-settings-categories.md)
- [T\&Cs and Privacy](https://docs.exads.com/ad-server/admin/saas-admin-settings-t-and-c-and-privacy.md)
- [Users](https://docs.exads.com/ad-server/admin/saas-admin-users.md)


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