> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/general/videos.md).

# Videos

Short video walkthroughs of the Admin Panel for Advertisers and Publishers.

These videos walk through the most common tasks in the Admin Panel, grouped by role. For written step-by-step instructions, see the Advertisers and Publishers sections.

## Advertisers <a href="#a-dvertisers" id="a-dvertisers"></a>

### Creating a Campaign <a href="#creating-a-campaign" id="creating-a-campaign"></a>

Create a campaign in the **Admin Panel**.

{% embed url="<https://youtu.be/H-vlmn6leRQ>" %}

### Using the Bidder <a href="#using-the-bidder" id="using-the-bidder"></a>

Use the **Bidder** to adjust bids automatically, favoring zones that convert and blocking those that don't.

{% embed url="<https://youtu.be/WyPmkYGy3qs>" %}

### Understanding Pricing Models <a href="#understanding-pricing-models" id="understanding-pricing-models"></a>

Understand the available pricing models and choose the right one.

{% embed url="<https://youtu.be/swzkXlFxZLk>" %}

### Tracking Conversions <a href="#conversion-tracking" id="conversion-tracking"></a>

Track user activity on your site with the Conversion Tracking API (S2S) and pixel tracking.

{% embed url="<https://youtu.be/5rnF0-VWV6Q>" %}

## Publishers <a href="#publishers" id="publishers"></a>

### Creating Sites and Zones <a href="#creating-sites-and-zones" id="creating-sites-and-zones"></a>

Create Sites and Zones from the **Sites and Zones** tab.

{% embed url="<https://youtu.be/-WMJWJv0pXk>" %}

### Using Tags <a href="#using-tags" id="using-tags"></a>

Use Ad Tags in your Ad Zones.

{% embed url="<https://youtu.be/y7xe1LB0opE>" %}

### Using SubIDs <a href="#using-subids" id="using-subids"></a>

Use SubIDs to segment traffic.

{% embed url="<https://youtu.be/ndoPhqhTMBk>" %}


---

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