In the Campaigns List tab you can create, delete and organise your campaigns into groups. You can also archive, edit, pause, and view statistics for individual or multiple campaigns.
Filtering the campaigns list
You can filter the campaigns list in several ways:
- Click on the calendar icon to choose a Date Range to show in the list.
- Select a group from the Groups drop-down to show in the list (See Campaign Groups below).
- Select a status in the Show Statuses drop-down to show in the list. Choose from Active, Paused or Archived.
- You can also search campaigns by Name, ID number, and Type (the name of the ad format it uses).
When you have chosen your filtering options, click the Apply button to the right of the filtering options. Click Reset Filters to start again.
The groups feature allows you to organize campaigns and put them into groups based on your chosen criteria. It is especially useful if there are a large number of campaigns that you need to keep track of.
You can group campaigns by country, type of product, device targeted, and many other criteria.
The Groups Panel
If your campaigns are organized into groups, you can choose which group of campaigns to show in the list by clicking on the group in the groups panel on the left. You can choose whether or not you wish to see the groups panel on the left side of the screen, using the two buttons on the right of the filtering panel.
By default, the groups panel will only show campaign groups that have at least one campaign in them. To view empty groups, tick the Show Empty Groups checkbox.
Creating a new group
To create a new group, click on the Campaigns tab. In the Campaign List section, click the NEW GROUP button.
Note: Keeping the group name short will ensure that it’s fully visible in the Campaigns List page.
Assigning a campaign to a group
When you click NEW CAMPAIGN in the Campaigns List tab to create a new campaign, you will see a drop-down list of all the available groups that you can assign it to, or choose No Group from the list. You can also move a campaign or campaigns to a group using the bulk update bar (See below).
The Bulk Update Bar
When you select a campaign or campaigns using the check-boxes on the left side of the screen, the blue bulk update bar will appear at the bottom of the screen. The bulk update bar allows you quickly make changes that apply to all of the campaigns that you have selected.
Once you have selected multiple campaigns, in the bulk update bar, you can:
Pause and Play the campaigns.
Move the campaigns to a different group. Click the Move icon. In the Move Campaigns box, select the group to move the campaign(s) to from the drop-down.
Archive and Restore the campaigns.
Click the Categories option to bring up the Update Categories dialog, where you can choose the categories for the campaigns.
Click the Pricing option to change the pricing on the campaign for all the campaigns: Clicking on the Pricing option will bring up a pop-up menu allowing you to choose from:
- Max Daily Budget: Set the maximum amount you want to spend per day on each of these campaigns, from unlimited to any other figure.
- Frequency Capping: Turn frequency capping on or off, and select how many impressions a visitor will receive in a time period.
- Price: Set the price for the campaigns.
- Pricing Model: Choose between Smart CPM and CPM.
Click Bidder to adjust bring up the Bidder settings for the campaigns. You can choose to turn the Bidder on or off and select a bidding algorithm to use.
Adjust the targeting settings. Clicking on Targeting will bring up a pop-up menu consisting of all the targeting options from Locations to IP Ranges.
When you have finished updating the settings for your selected campaigns, click the APPLY UPDATES button.