Responsive Display Ads

Responsive Display Ads

The Responsive Display Ads are a combination of visual and textual elements, that can be used as an alternative for our standard banner ads. These Ads automatically adjust their size, appearance, and format to fit the allocated banner ad space. This is a great source for digital marketers to run their ad campaigns. The publisher can enable this setting to optimize the performance of ad zones with increased ad inventory for both desktop and mobile formats.

By default this feature is configured off on all Ad Servers. Please contact your EXADS representative to enable Responsive Display Ads for your Ad Server.

Details

Advertisers

• As an Advertiser, while creating Native Ad campaigns there is a Responsive Display Ads checkbox on step 1 of campaign setup.
• Checking this box will expand your campaign's reach to include Fullpage Interstitial and Banner zones with the following sizes: 160x600, 300x500, 900x250, 728x90, 300x250, and 300x100, all of which are compatible with Responsive Display Ads. Essentially using content from your Native campaign and then serving the ad to responsively display within the allocated zone.
• By default this checkbox is enabled.

 

Publishers

• The Publishers will see a new settings called Responsive Display Ads in the Admin Panel while creating Fullpage Interstitial and Banner Zones.
• Switching on this setting opens up Fullpage Interstitial and Banner zones to demand from Native Ad campaigns. These campaigns are then added to the bidding auction for these zones. The content from winning Native campaigns are then served to responsively display within the allocated banner zone.

Setting up a Responsive Display Ads on the Admin Panel

• To use this Responsive Display Ads, from the main screen of the Admin Panel, click on New Zone and select either Banner or Mobile Banner. On the new zone creation page, you can see this new on/off switch.
• This setting will be enabled by default for all the existing zones in the account.
• The publisher can also turn off the setting in the admin panel.