> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/offer-landing-pages.md).
# Landing Pages & Groups
In order to get the best performance out of your campaigns, a great strategy is to use several landing pages or pre-landers for the same offer. The **Landing Pages** tab in **Campaigns** helps you manage URLs, add them to campaigns, and track results.
## Creating a Landing Page Group
In **Landing Pages**, select **New Group**. Enter a **Name** and select a **Distribution Algorithm**. The algorithm determines each URL's share of traffic.
Choose from three algorithms:
* **Even Distribution**: Splits traffic equally between landing pages. Two pages each receive 50%. Three pages each receive 33%.
* **Fixed Share**: Defines the exact traffic percentage for each landing page.
* **Automatic Optimization**: Gives more traffic to better-performing pages. Create a **Goal** first.
{% hint style="info" %}
Create a goal in [Conversion Tracking](/advertisers/campaigns/conversion-tracking/setting-up-conversion-tracking.md) before using **Automatic Optimization**.
{% endhint %}
The selected algorithm applies during campaign delivery. **Even Distribution** splits traffic equally. **Fixed Share** uses your percentages. **Automatic Optimization** adjusts traffic using performance goals.
For CPC campaigns, variations use **Even Distribution** by default. You cannot select a variation algorithm for CPC campaigns.
For CPM or Smart CPM campaigns, select an algorithm for variations and landing page groups.
Each level is evaluated independently. One calculation selects the variation. Another selects the landing page within its group.
Add as many landing pages as needed to a group. Add a group to campaigns in **General Details** during [Step 1 - General](/advertisers/campaigns/creating-a-campaign/step-1-general.md).
When you add a group to several campaigns, **Landing Pages** shows its results across those campaigns.
## Copying a Landing Page Group
Click the **Copy** icon to duplicate a landing page group. Choose one option:
* **Copy & Edit**: Opens the group editor before copying.
* **Copy**: Copies the group without changes.
---
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