> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-5-zones.md).
# Step 5 - Zones
In this tab, you can set which websites and zones you wish to target with your campaign. By default, all sites and zones are targeted, but you can use the filters to target your campaign more specifically.
## Manually Target or Block Zones while Bidder is enabled
At the top of the summary, you will see **Automatic Optimization Mode Enabled** if you have switched on the bidder in [Step 4: **Pricing & Limits**](/advertisers/campaigns/creating-a-campaign/step-4-pricing-and-limits.md). This helps automatically adjust the bids for ad zones according to how many conversions they get, and block those that don't convert. This helps block under performing ad zones. Along with having the bidder enabled that will automatically optimize zones for you, you can also manually target or block zones that you wish.
Below are some use cases of how both automatic blocking by Bidder and manual target / block by you work hand in hand.
### When Bidder is enabled and the Target Mode in campaign step 5 is BLOCK
* If you have un-blocked a zone, the bidder will block that zone if and when it matches the bidding algorithm rules.
### When Bidder is enabled and the Target Mode in campaign step 5 is TARGET
* If you have targeted a zone, the bidder will un-target that zone if and when it matches the bidding algorithm rules.
{% hint style="info" %}
The Bidder takes precedence over the campaign targeting options.
{% endhint %}
## Filtering the list
At the top of the tab, you can use the filters to select which sites to display in the list.
* **Traffic Type**: In this drop-down, you can select from sites on the [**RON**](/general/glossary.md#run-of-network-ron), **Premium**, or **Members Area** networks. Tick the **Include Partner Networks** checkbox to include partner network sites with the standard ones.
{% hint style="info" %}
Traffic Type is available only on Ad Servers where it is enabled.
{% endhint %}
## Settings Options
When clicking on the **Settings** dropdown, two options will be displayed that directly affect the results shown in the zones table. The options are: **Selected Zones Only**, which filters the table to show only the selected zones, and **Zones With Custom Price Only**, which displays only the zones with custom pricing.
## Targeting or blocking zones and sites
To target or block zones and sites in the list, first use the **Target Mode** drop-down to select whether to **Target** or **Block** zones and sites. Once you select a **Target Mode** other than **All**, a list of zones will appear in the bottom half of the screen:
To **Target** or **Block** zones and sites, click on the drop-down arrow beside the target/block icon in the left column (this icon will change depending on whether you've selected **Target** or **Block** in the **Target Mode** drop-down).
### Blocking zones and sites
If you select **Block** in the **Target Mode** drop-down, you can then choose to:
* **Block this zone**: Block only this zone.
* **Block all zones for this site**: Block all the zones on the site that this zone is on. The number of zones that this will block shows on the right.
### Targeting zones and sites
Similarly, if you select **Target** in the **Target Mode** drop-down, you can then choose to:
* **Target this zone**: Target only this zone.
* **Target all zones for this site**: Target all the zones on the site that this zone is on. The number of zones that this will target shows on the right.
* Once you've targeted/blocked a single zone, when you click on the arrow again, you will be able to choose whether to reverse the targeting or blocking for it, or target/block all zones on that site.
In the **Status** column on the left side of the list, you will see whether each zone is **Targeted** or **Blocked** according to your settings. If the whole site is targeted/blocked, you will see **Site Targeted**/**Site Blocked** in this column.
## Blacklists
### Advertisers Blacklist
There are times when Ad Server Administrators or Publishers will have requested that an Advertiser be blocked from running campaigns on a specific Publisher's sites. When this happens and for a specific site or zone you wish to target, you will see a warning icon highlighted in red next to the site column. On hover of this icon, the following message is displayed: **Your campaigns are blocked for this zone.**
### Publishers and Sites Blacklist
Likewise there are times when Ad Server Administrators or Advertisers will have requested that a Publisher or a specific site be blocked at an account level for all of an Advertiser's campaigns. When this happens and for a specific site or zone you wish to target, you will see a warning icon highlighted in red next to the site column. On hover of this icon, the following message is displayed: **Your campaigns are blocked for this zone.**
## Targeting and blocking by Sub ID
{% hint style="info" %}
Click the information icon in **Top/Min CPM** to compare your default or custom CPM with the Top CPM.
{% endhint %}
You can also target or block Sub IDs for each zone. To do this, click on the number in the **Sub IDs** column:
Next, add the Sub IDs that you wish to target or block, separated by commas. Then use the switch on the top right of the **Sub ID Targeting** dialog box to choose whether to **Target** or **Block** them.
Click **CLEAR** to clear all the Sub IDs from the list.
{% hint style="warning" %}
Sub IDs must be numeric and within the per-zone limit. Deselecting a zone removes its Sub ID targeting or blocking.
{% endhint %}
### Bulk selecting zones
To add a large number of zones at the same time, click on **BULK SELECT ZONES**, and add your list of comma-separated Zone IDs.
## Creating the campaign
On the right side of the screen in the **Campaign Summary** section, you will see a summary of the campaign targeting settings. Review this information together with the estimated traffic volume. When you are satisfied, click **Create** to create the campaign.
## Traffic problems
Once you have created your campaign, it should start receiving traffic quite quickly. If your campaign is not getting as much traffic as you would like, there are several possible causes.
### General problems
* Check your account balance: The system stops campaigns when there are insufficient funds.
* Check the bid price: A higher bid may have outbid your campaign, and therefore you're receiving little or no traffic.
* High-quality countries and popular adspots: Campaigns targeting high-quality countries and/or popular adspots must have very competitive bids in order to receive traffic. Prices change frequently because the auction runs in real time.
* Check Banner/Adspot: If the banner size is incorrect, the campaign won’t run. Always use a banner size that matches the format you chose in [Step 1 of creating a campaign](/advertisers/campaigns/creating-a-campaign/step-1-general.md). Requirements for the different types of ads can be found [here](/general/ad-formats.md).
* Sold out: If a spot or country is already sold out, then no traffic will be available. This might happen if the spot or country is under an exclusive deal.
* Popular adspots: Spots that are used very often by Publishers are therefore heavily targeted, so your bid must be competitive. Examples would be [**Banner 300x250**](/general/ad-formats.md#banner), [**Banner 728x90**](/general/ad-formats.md#banner), and [**Popunders**](/general/ad-formats.md#popunder).
### Campaign targeting problems
Check the campaign targeting in the [**Targeting**](/advertisers/campaigns/creating-a-campaign/step-3-targeting.md) tab:
* How many impressions are available based on your campaign settings?
* Have you chosen incompatible options e.g. targeting the Android operating system but only selecting iPhone in the **Device Settings**?
* Is the bid price/budget too low or excessively high for the traffic you are targeting?
* If a campaign is incorrectly using domain targeting, i.e. choosing a Premium site in [Step 5: **Zones**](/advertisers/campaigns/creating-a-campaign/step-5-zones.md) of the Campaign setup but excluding it in [Step 3: **Targeting**](/advertisers/campaigns/creating-a-campaign/step-3-targeting.md) will prevent the campaign from running.
* Specific system settings: The campaign's domain/ID Zone targeting settings have been capped: Any campaign blocking or targeting more than 1000 URLs or 2500 ID zones will be automatically deactivated.
---
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