> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-1-general.md). # Step 1 - General ![creating a campaign](https://docs-advanced.exads.com/docs/assets/hires/create-campaign-step-1-merge.png) To start testing your traffic, you must create a campaign. To do this, from the main screen of the Admin Panel, click on **Campaigns**, then **Campaigns List**, and select **New Campaign**. There are five main steps that you will follow to create the campaign, and you will proceed through them from left to right. {% hint style="warning" %} You can have up to 2,500 active campaigns, including paused campaigns. Archive unneeded campaigns before creating new ones. {% endhint %} {% embed url="" %} ## Adding General Details First, add the following information to the **General Details** tab: * **Name**: Select a name for the campaign that will allow you to identify it easily when viewing your statistics. * **Group**: Select a group for this campaign from the drop-down, or click **+New Group** to create a new one. * **Categories**: Use the toggles next to each category to choose which ones to target. If there are multiple top-level categories, a Target All toggle will appear, letting you quickly select or deselect all categories. * **Ad format**: Choose the [ad format](/general/ad-formats.md) from the drop-down. * **Zone Type**: Choose which zone types you wish to target. By default **All** will be selected. To exclude specific zone types, click on them. ![creating a campaign: step 1](https://docs-advanced.exads.com/docs/assets/hires/general-step1.png) {% hint style="info" %} For [**Native Ad**](/general/ad-formats.md) campaigns, you can select **Only Native Zones with Title** and **Responsive Display Ad Zones**. {% endhint %} ![Responsive Display Ad Zones](https://2122107279-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FualFKt6C8xdYfe2WEYpJ%2Fuploads%2FwC6FmUyp3Wc10pCc6u5O%2FStep1-rda1.png?alt=media\&token=28b8a1f5-1ea0-4cbc-8273-27345174e124) ## Only Native Zones with Title This checkbox ensures that the ad will only target zones that allow the ad to show a title. Checking this box will also affect what zones show in [**Step 5: Zones**](/advertisers/campaigns/creating-a-campaign/step-5-zones.md). ## Responsive Display Ad Zones Checking this box will extend the reach of your campaign to include banner zones that are enabled for Responsive Display Ads. Essentially using content from your Native campaign and then serving the ad to responsively display within the allocated banner zone. By default this checkbox is enabled. {% hint style="info" %} Responsive Display Ad Zones are available only on Ad Servers with Responsive Display Ads enabled. {% endhint %} ## Choosing an internal or an external campaign {% hint style="info" %} Internal campaigns require SaaS features enabled on your account. {% endhint %} Publishers can also create 'internal' campaigns that run only on their own websites and do not create any revenue in our system. As an Advertiser you can leave this section set to Standard Campaign. ![External vs internal campaigns](https://2122107279-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FualFKt6C8xdYfe2WEYpJ%2Fuploads%2FWqK48MqG72ZyRA8YOJPL%2Finternal-vs-external-campaigns.png?alt=media\&token=6bad2749-3698-481a-87cb-8913a2143bd6) As a Publisher, you can use this feature to run ad campaigns that will only show on your own websites. You could use this to run campaigns promoting internal offers or those from a third-party advertiser that you deal with directly. Find out more about this feature [here](/publishers/sites-and-zones/publisher-internal-campaign.md). ## Campaign Types ![Campaign Types](https://2122107279-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FualFKt6C8xdYfe2WEYpJ%2Fuploads%2F69yi5OlbWReUUuYLKHDC%2Fstep1-campaign-types.png?alt=media\&token=5395bd24-2bfc-4495-a1a5-07e2200d2ef6) ### Standard Creates a standard campaign. ### Exclusive This campaign type is used to sell large amounts of impressions – bulk or geo targeted - at a fixed CPM price without using the bidder. An exclusive campaign will always be prioritized over non-exclusive campaigns: * **Weight:** Set a weight for the campaign from 1 to 10 (10 being the highest priority) which determines which campaign will show when there are multiple exclusive campaigns. ### Traffic Share This campaign type is used for a fixed percentage of traffic from 1% to 100% of an ad spot. The advertiser effectively rents an ad spot for a fixed period of time at a fixed price. If set to 100%, a traffic share campaign can work similarly to an exclusive campaign, in that it will get 100% of the ad spot. However, any **Exclusive** campaigns will take priority over any traffic share campaigns. * **Share**: Set the percentage of traffic that this campaign will receive. ### Exchange This campaign type creates an RTB campaign using our ad exchange partners. * **Select a Partner**: Select an ad exchange partner for the campaign from the drop-down. The template for the ad exchange partner will be set automatically. * **Throttle**: This manually sets the percentage of requests that get considered for a bid. * **Automatic Throttle**: The automatic throttle automatically sets the percentage of requests that are considered for a bid. When a campaign is not winning bids, the system will throttle the campaign to 1% to reduce waste. {% hint style="info" %} The automatic throttle is applied after any manual throttle that you set. For example, you set a manual throttle of 50% and then also turn on automatic throttle. The automatic throttle will apply its percentage on the 50% you set in the manual throttle. {% endhint %} * **RTB Floor CPM**: Set the minimum Cost Per Mille to be considered for this campaign. * **RTB Bid Adjustment**: Set the percentage adjustment applied to bids received on the campaign. ### Managed This campaign type behaves the same way as a **Standard** campaign, but it can only be created and used by advanced users to manage campaigns for clients. {% hint style="info" %} Normal users cannot create **Managed** campaigns. {% endhint %} As a normal user, you may see **Managed** campaigns in the **Campaigns List** with the prefix \[MANAGED] before them. You are only allowed to edit the ad creatives options in [Step 2 - Ads](/advertisers/campaigns/creating-a-campaign/step-2-ads.md) for those types of campaigns. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.exads.com/advertisers/campaigns/creating-a-campaign/step-1-general.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.