> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/creating-a-campaign.md).

# Creating a Campaign

Create a campaign to define your ads, audience, budget, and delivery settings.

Before you begin, prepare your landing page URL and ad assets. Set up [conversion tracking](/advertisers/campaigns/conversion-tracking.md) first when you want to optimize for conversions.

### Campaign workflow

From **Campaigns** → **Campaigns List**, select **New Campaign**. Complete each step in order:

1. [General](/advertisers/campaigns/creating-a-campaign/step-1-general.md) — name the campaign, choose an ad format, and select its type.
2. [Ads](/advertisers/campaigns/creating-a-campaign/step-2-ads.md) — add landing pages and create ad variations.
3. [Targeting](/advertisers/campaigns/creating-a-campaign/step-3-targeting.md) — define the users and inventory you want to reach.
4. [Pricing & Limits](/advertisers/campaigns/creating-a-campaign/step-4-pricing-and-limits.md) — choose pricing, set your bid, and control spend.
5. [Zones](/advertisers/campaigns/creating-a-campaign/step-5-zones.md) — review and refine the zones where your ads can appear.

{% hint style="info" %}
Start with broader targeting and a competitive bid. Review performance, then refine your campaign using statistics and zone data.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.exads.com/advertisers/campaigns/creating-a-campaign.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.