> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/creating-a-campaign.md).

# Creating a Campaign

Create a campaign to define your ads, audience, budget, and delivery settings.

Before you begin, prepare your landing page URL and ad assets. Set up [conversion tracking](/advertisers/campaigns/conversion-tracking.md) first when you want to optimize for conversions.

### Campaign workflow

From **Campaigns** → **Campaigns List**, select **New Campaign**. Complete each step in order:

1. [General](/advertisers/campaigns/creating-a-campaign/step-1-general.md) — name the campaign, choose an ad format, and select its type.
2. [Ads](/advertisers/campaigns/creating-a-campaign/step-2-ads.md) — add landing pages and create ad variations.
3. [Targeting](/advertisers/campaigns/creating-a-campaign/step-3-targeting.md) — define the users and inventory you want to reach.
4. [Pricing & Limits](/advertisers/campaigns/creating-a-campaign/step-4-pricing-and-limits.md) — choose pricing, set your bid, and control spend.
5. [Zones](/advertisers/campaigns/creating-a-campaign/step-5-zones.md) — review and refine the zones where your ads can appear.

{% hint style="info" %}
Start with broader targeting and a competitive bid. Review performance, then refine your campaign using statistics and zone data.
{% endhint %}


---

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