> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns/conversion-tracking/conversion-tracking-voluum.md).
# How to track conversions with Voluum
## Step 1: Create the Goal ID for the Postback URL
In the advertiser account, go to **Campaigns** > **Conversion Tracking**. Create the **Goal ID** and copy the **postback URL** structure:
[Follow the goal creation process.](/advertisers/campaigns/conversion-tracking.md)
## Step 2: Add your network as traffic source in Voluum and configure the Postback
To track conversions on the ad server, add the `{conversions_tracking}` dynamic tracker to your campaign URL. It uniquely identifies each click.
Store this tracker in Voluum. Configure your network as a traffic source to notify the ad server when a conversion occurs, using the pre-defined template in Voluum.
Click **Traffic Sources**, then **Create** > **Traffic Source**.
Follow Voluum's [traffic-source instructions](https://doc.voluum.com/article/add-a-custom-traffic-source-to-voluum).
In **Postback URL**, replace `REPLACE` with the Step 1 goal ID.
Your postback URL should look like this:
```
http://syndication.example.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}
```
***
{% hint style="info" %}
For a dynamic goal value, add `&value={payout}` to the end of the postback URL. This passes the conversion value.
{% endhint %}
***
```
http://syndication.example.com/tag.php?goal=66a8605e6cce49fbb8056f273f8e1a2e&tag={externalid}&value={payout}
```
***
Save the postback after completing these edits.
***
{% hint style="info" %}
Replace `syndication.example.com` with your ad server's conversion domain.
{% endhint %}
***
## Step 3: Create an Offer in Voluum
Click **Offers**, then **Create** > **Offer**.
Select an affiliate network, if applicable. Then select a country label and enter an offer name.
Add the product URL to **Offer URL**. For example:
```
http://mypage.com/?a=14030&c=64375&aff_id=2422&s1=
```
In the offer's **Conversion Tracking** section, select **Auto** or **Manual** under **Payout**. If you added an affiliate network in the previous step, then you can select **Auto** so that the value is read from your affiliate network payout token. Ensure the network is connected to Voluum.
Select Manual and enter a payout value if you have no affiliate network, or if your network does not pass payouts dynamically.
***
{% hint style="info" %}
This postback URL belongs to the affiliate platform. It differs from the traffic-source postback URL.
{% endhint %}
***
Click **Save**.
## Step 4: Create a campaign in Voluum
Click **Campaigns,** click on **Create**, you will have two options "Campaign Simple" and "Campaign Advanced". In this guide, we will use "Campaign Simple".
In **General**, select the custom traffic source from Step 2. Enter a campaign **Name**.
Select a **Cost Model** and **Cost Value**. (The API overwrites these values when enabled.)
Complete the remaining fields until you reach **Campaign Destination**.
In **Campaign Destination**, select the offer you want to promote and any landing pages.
Click **Save**. Voluum displays the campaign URL needed to create your ad server campaign.
Example campaign URL:
```
https://voluum-domain.com/bc286faf-3176-4e88-a398-428a824c051c?campid={campaign_id}&varid={variation_id}&source={src_hostname}&keyword={keyword}&tags={tags}&siteid={site_id}&zoneid={zone_id}&catid={category_id}&country={country}&format={format}&cost={actual_cost}&tag={conversions_tracking}
```
## Step 5: Create the campaign on the Ad Server
Paste the Step 4 campaign URL into the campaign **Variation**. Ensure it includes `{conversions_tracking}` to send conversion details to Voluum.
Finish campaign setup. [Read the campaign creation guide](/advertisers/campaigns/creating-a-campaign/step-1-general.md) for details.
When setup is complete, conversions appear in Voluum and the ad server. Enable the matching goal column in **Campaigns List** and **Statistics**.
---
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