> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/campaigns.md).

# Campaigns

Create, manage, and optimize campaigns from one place. Use these guides to configure delivery, monitor performance, and measure results.

### Start here

* [Create a campaign](/advertisers/campaigns/creating-a-campaign.md) — configure ads, targeting, pricing, and zones.
* [Manage campaigns](/advertisers/campaigns/campaigns-list.md) — filter, organize, update, and review campaign status.
* [Set up conversion tracking](/advertisers/campaigns/conversion-tracking.md) — measure conversions and optimize toward results.

### Campaign tools

Explore landing pages, bidder settings, media assets, iframe events, third-party ad serving, and Smart Bid pricing.


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