> For the complete documentation index, see [llms.txt](https://docs.exads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.exads.com/advertisers/advertisers.md).
# Introduction for Advertisers
As an Advertiser, you can use the Admin Panel to set up advertising campaigns, view real-time statistics on every aspect of them, and take action to increase your revenues based on this detailed information.
**Advantages of the Admin Panel for Advertisers:**
* [Advanced targeting](/advertisers/campaigns/creating-a-campaign/step-2-ads.md) options to reach specific audiences for your products.
* The ability to target the most effective [times of day](/advertisers/campaigns/creating-a-campaign/step-2-ads.md) in the countries you are targeting.
* Various [pricing models](/advertisers/campaigns/creating-a-campaign/step-3-targeting.md) to match your budget.
* Real-time reporting - see your [statistics](/advertisers/advertiser-statistics.md) at any time for an up-to-date assessment of your campaign performance.
**Tabs of the Admin Panel for Advertisers:**
* The [Dashboard](/advertisers/advertiser-dashboard.md) shows you a real-time executive summary of key metrics that you can use to stay on top of your campaigns.
* In the [Statistics](/advertisers/advertiser-statistics.md) tab you can view more detailed statistics than the **Dashboard**, so that you can really drill down into your data to guide your strategic planning or diagnose problems.
* In the [Campaign](/advertisers/campaigns/creating-a-campaign/step-1-general.md) tab you can set up and manage all aspects of your campaigns.
* In the [Payments](/advertisers/advertiser-payments.md) tab you can manage payment for your account.
* In the [Marketplace](/advertisers/marketplace.md) tab you can view all of the sites available to you and buy advertising on them.
---
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